Associated Bank Receives National Financial Marketing Award from American Bankers Association

MILWAUKEE--(Business Wire)--
Associated Bank has received American Bankers Association`s 2009 Financial
Marketing Award, one of the nation`s most prestigious honors in financial
marketing. Associated Bank was recognized for its publication, Business Insider.

Launched in June 2008, Business Insider is written and produced by Associated
Bank for its business banking clients. It provides readers with information to
help them manage their business and personal finances. The quarterly publication
includes business strategies and advice from Associated Bank experts. It is
mailed to approximately 25,000 individuals and businesses each quarter. Business
Insider is also distributed by Associated`s relationship managers and is
available online at www.associatedbank.com.

"We are honored to receive this award," said Alice Stephens, vice president and
business marketing director for Associated Bank. "This publication reflects our
continued commitment to providing business owners and executives with important
information on topics that can have an impact on them and their businesses."

A panel of financial service marketers and advertising professionals from across
the country judged each entry based on execution of the communications strategy,
message and positioning, as well as the publication`s overall results.
Associated Bank received the top award in the financial education category.
Entrants included banks, savings and loan associations, insurance companies,
brokerage firms, investment firms, and credit card companies.

Associated Bank is part of Associated Banc-Corp (NASDAQ: ASBC), headquartered in
Green Bay, Wis., a diversified bank holding company with total assets of $24
billion. Associated has approximately 300 banking offices serving about 160
communities in Wisconsin, Minnesota and Illinois. The company offers a full
range of traditional banking services and a variety of other financial products
and services. More information about Associated Banc-Corp is available at
www.AssociatedBank.com.

Associated Bank
Janet L. Ford, SVP, Public Relations Director
Office 414.278-1890 / Cell 414.207-5070 /
E-mail janet.ford@associatedbank.com

Copyright Business Wire 2009