Game Informer Magazine Unveils Redesign, Unleashes Enhanced, Multifaceted Companion Web Site

Industry`s Leading Gaming Magazine and 12th Most Popular U.S. Magazine Continues
to Set New Standards for Print, Online Coverage of Gaming
MINNEAPOLIS--(Business Wire)--
On the eve of its 200th anniversary issue in December, Game Informer, the 12th
largest consumer magazine in the country, today unveiled a newly designed print
publication created to work in concert with an enhanced, multifaceted Web site -
http://gameinformer.com - to deliver unparalleled coverage of the video game
industry.

"Our new print publication and companion Web site reflect the growth and
evolution of Game Informer, which continues to flourish in popularity in its
18th year of publication," said Game Informer Publisher Cathy Preston. "Our
successful formula involves enlisting a growing veteran team of journalists who
command unparalleled access to the world`s preeminent and most influential
developers, publishers, industry insiders and most popular games.

"The editorial staff takes this information and packages it into an entertaining
and easy-to-digest format designed to enhance our readers` gaming experiences,"
she said. "The revamped print version will improve on this formula by including
more and even better game reviews, interviews and analysis that, when combined
with the new online vehicle, will create the most elegant and integrated gaming
community that has ever existed."

According to Preston, gamers will benefit by having a premier, definitive
destination for tapping into moment-by-moment news, reviews, podcasts, editor
blogs and HD media downloads under the trusted and illustrious Game Informer
brand. Members of the Web site will play a unique and integral role within the
Game Informer community, which includes being rewarded in various ways for their
active involvement in creating and participating in blogs, groups, game guides,
polls and game reviews. For some people, the rewards can lead to "Contributor"
status where they will receive access to special forums and groups, and their
contributions will appear front and center alongside the professional Game
Informer staff.

"We are excited to make these positive enhancements for what is already
recognized as the largest source of print and online gaming news and
information," said Preston. "By inundating gamers with a blend of unbiased,
in-depth print and online intelligence and by creating an online exchange
channel through which consumers can actively engage like-minded people, Game
Informer provides an invaluable service to the growth and long-time strength of
entire gaming industry."

Advertiser Tools

Apart from offering gamers a new online experience, Game Informer also has
launched Axis Game Informer - a Web-based social metrics and analytics service
for its advertising partners.

Axis Game Informer allows advertising partners the ability to tap in and analyze
the contributions, buzz and sentiment of Game Informer`s onlinecommunity to help
them better understand the sentiment of gamers on a broad array of issues.
Advertisers are able to track activity and generate reports based on a wide
range of broad or specific criteria, such as interest and activity around
campaign dates, titles/brands, developers, publishers/manufacturers, platforms,
release dates, genres and ESRB ratings. In today`s competitive marketplace, Axis
Game Informer will provide intelligent and time-sensitive data to assist
marketers with brand, strategy and sales activities, which will ultimately find
its way to gamers in the form of better, smarter and more enjoyable games and
equipment.

About Game Informer

An 18-year veteran to publishing, Game Informer magazine and
http://gameinformer.com continue to shape the video game industry by expanding
perspectives and providing in-depth knowledge and insight into the games market.
Game Informer magazine is the industry`s leading magazine and has now become the
12th largest overall consumer magazine in the United States with over 3.6
million subscribers (June 2009, Audit Bureau of Circulations). For more
information, visit http://gameinformer.com.

Game Informer
Rob Borm, 612-486-6155
or
Charles Hodges, 817-722-7311

Copyright Business Wire 2009