Adobe Flash Platform Speeds Web Innovation Across Desktops and Devices

Uncompromised Web Browsing Reaches Popular Mobile Devices; Tooling Innovations
Advance Design and Development Workflow
LOS ANGELES--(Business Wire)--
At Adobe MAX, Adobe`s worldwide developer conference, Adobe Systems Incorporated
(Nasdaq:ADBE) today announced further advancements to the Adobe Flash Platform.
Adobe unveiled Flash Player 10.1, enabling rich Web content, video and
applications to reach more users across a broader set of devices than ever
before. In addition, Adobe announced new HTTP streaming technology for video
delivered on the Flash Platform, demonstrated upcoming features of Adobe AIR 2
software, released a second beta of Adobe Flash Builder and Flash Catalyst
software, and made available new Adobe Flash Platform Services for
collaboration.

"We`re excited to be launching such a broad spectrum of advancements to the
Flash Platform at Adobe MAX 2009," said Kevin Lynch, chief technology officer at
Adobe. "By delivering rapid innovation across tools, runtimes, services and
servers, we are enabling the large and vibrant ecosystem of designers and
developers to drive the Web forward with rich content and applications."

Runtimes Deliver Consistency Across Desktops and Devices; Inside and Outside the
Browser

Adobe unveiled Flash Player 10.1 today, which provides a consistent runtime
across desktops and mobile devices and is supported by close to 50 participants
in the Open Screen Project. Flash Player 10.1 support is expected to be
available for a series of mobile platforms including Google Android, Blackberry,
Symbian, Palm webOS and Windows Mobile. (See separate press release)

Adobe AIR 1.0, the Flash Platform runtime for delivering Web applications
outside the browser, has significantly expanded its penetration with over 200
million installs since its release last year. Adobe AIR 2, previewed today at
MAX 2009 and available in beta later this year, will allow for entirely new
applications in the desktop context, providing developers with more features to
take advantage of desktop operating systems, such as enhanced support for mass
storage devices, peer to peer networking and UDP networking.

Tools Provide End-to-End Workflow for Design and Development Productivity

Using Adobe Flash Builder and Flash Catalyst, developers and designers can now
work together more productively to create rich, engaging experiences. Adobe
Flash Builder, based on the open source Flex framework, was released today on
Adobe Labs as a second beta, complete with a powerful set of new features to
enable rapid, rich Internet application (RIA) development. The second beta
refines many of the new Flash Builder code editing and testing features,
simplifies connectivity to Java services and improves the ability to work with
the new "Spark" Flex framework components, enabling a more productive workflow
between designers and developers and complete customization of RIAs. In
addition, Flash Builder is integrated with the new LiveCycle Enterprise Suite 2
(see separate press release) to allow developers to more easily create
enterprise RIAs and connect with enterprise systems. For more information on
Adobe Flash Builder and to download the second beta, please go to
www.adobe.com/go/flashbuilder4.

Also released today as a second beta, is Adobe Flash Catalyst, a new
professional interaction design tool that easily integrates with the development
workflow and enables designers to rapidly create expressive interfaces and
interactive content without writing code. New features include the ability to
easily add video to projects with custom playback controls, add sound effects
for additional user feedback, incorporate easing controls that provide smoother
motion and the ability to export projects that run outside of the browser using
Adobe AIR in addition to SWF output. For more information on Adobe Flash
Catalyst and to download beta two, please go to www.adobe.com/go/flashcatalyst.

The Adobe Flash Platform is tightly integrated with the Adobe Creative Suite 4
product family, the industry-leading design and development software for
virtually every creative workflow.

Servers for Seamless Streaming of Online Video Content

Adobe has also unveiled plans to add new protocol support for media delivery
with HTTP streaming on the Flash Platform, including integration of content
protection powered by Flash Access 2.0 software. Code-named Zeri, the HTTP
technologies will be an open format based on industry standards and will provide
content publishers, distributors and partners the tools they need to utilize
HTTP infrastructures for high-quality media delivery in Flash Player 10.1 and
AIR 2 both on desktops and devices. Customers today use Flash Media Server 3.5
software for interactive media experiences, high network efficiency, smart
caching technology and real time communication and will now have the flexibility
to use HTTP streaming. Zeri will support all available media codecs supported
today and will continue to support high quality live and recorded media with
adaptive bit-rate and network DVR support to the Flash player. With Project Zeri
and Flash Media Server 3.5, the Flash Platform delivers the next generation of
high quality media experiences at scale.

Services to Enable Real-Time Collaboration

Recently introduced, Adobe Flash Platform Services are online, hosted services
that allow developers to add innovative capabilities to Web applications with a
predictable, cost efficient deployment model. Developers, advertisers and
publishers are now using Adobe Flash Platform Services to make applications
sharable, social and collaborative.

Today, Adobe added a new collaboration service to Flash Platform Services. Adobe
LiveCycle Collaboration Service (formerly Adobe Flash Collaboration Service)
provides developers and enterprises with the solution they need to easily build
real-time, multi-user collaboration into existing or new rich Internet
applications to drive revenue, and increase customer acquisition and retention.
Powered by the Flash Platform and part of LiveCycle Enterprise Suite 2, the
hosted service can be used to enable in-context collaborative experiences
without being concerned about global deployment, maintenance and scalability.

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development platform for
creating expressive applications, content, and video that run consistently
across operating systems and devices and reach over 98 percent of
Internet-enabled desktops. Flash Player 10 was installed on more than 93 percent
of computers in just the first ten months since its release. According to
comScore Media Metrix, approximately 75 percent of online videos viewed
worldwide are delivered using Adobe Flash technology, making it the No. 1 format
for video on the Web. Major broadcasters and media companies including
Disney.com, MLB.com and DIRECTV rely on the Adobe Flash Platform for delivering
video on the Web and the platform powers social network sites such as YouTube
and MySpace. For more information about the Adobe Flash Platform visit
www.adobe.com/flashplatform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Adobe AIR, AIR, Creative Suite, Flash, Flash Builder, Flash Catalyst, Flex, and
LiveCycle are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Adobe Systems Incorporated
Marissa Lee, 415-832-5378
marlee@adobe.com
or
A&R Edelman
Paul Lesinski, 503-293-8949
Paul.Lesinski@ar-edelman.com

Copyright Business Wire 2009