Adobe Unveils First Full Flash Player for Mobile Devices and PCs

Close to 50 Open Screen Project Participants Support New Browser Runtime for
Multiple Platforms
LOS ANGELES--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled Adobe Flash Player 10.1
software for smartphones, smartbooks, netbooks, PCs and other Internet-connected
devices, allowing content created using the Adobe Flash Platform to reach users
wherever they are. A public developer beta of the browser-based runtime is
expected to be available for Windows Mobile, Palm webOS and desktop operating
systems including Windows, Macintosh and Linux later this year. Public betas for
Google Android and Symbian OS are expected to be available in early 2010. In
addition, Adobe and RIM announced a joint collaboration to bring Flash Player to
Blackberry smartphones, and Google joined close to 50 other industry players in
the Open Screen Project initiative.

Flash Player 10.1 is the first consistent runtime release of the Open Screen
Project that enables uncompromised Web browsing of expressive applications,
content and high definition (HD) videos across devices. Using the productive Web
programming model of the Flash Platform, the browser-based runtime enables
millions of designers and developers to reuse code and assets and reduce the
cost of creating, testing and deploying content across different operating
systems and browsers. Flash Player 10.1 is easily updateable across all
supported platforms to ensure rapid adoption of new innovations that move the
Web forward.

The browser-based runtime leverages the power of the Graphics Processing Unit
(GPU) for accelerated video and graphics while conserving battery life and
minimizing resource utilization. New mobile-ready features that take advantage
of native device capabilities include support for multi-touch, gestures, mobile
input models, accelerometer and screen orientation bringing unprecedented
creative control and expressiveness to the mobile browsing experience. Flash
Player 10.1 will also take advantage of media delivery with HTTP streaming,
including integration of content protection powered by Adobe Flash Access 2.0.
This effort, code-named Zeri, will be an open format based on industry standards
and will provide content publishers, distributors and partners the tools they
need to utilize HTTP infrastructures for high-quality media delivery in Flash
Player 10.1 and Adobe AIR 2.0 software.

To learn more about Flash Player 10.1 and to see video demos visit Adobe Labs.

"With Flash Player moving to new mobile platforms, users will be able to
experience virtually all Flash technology based Web content and applications
wherever they are," said David Wadhwani, general manager and vice president,
Platform Business Unit at Adobe. "We are excited about the broad collaboration
of close to 50 industry leaders in the Open Screen Project and the ongoing
collaboration with 19 out of the top 20 handset manufacturers worldwide. It will
be great to see first devices ship with full Flash Player in the first half of
next year."

"We are excited to join Adobe and other industry leaders in the Open Screen
Project," said Sundar Pichai, vice president of Product Management at Google.
"This initiative supports our common goal to move the Web forward as a platform
and to spur innovation in the industry through technology such as Adobe Flash."

"Adobe Flash technology provides a key experience on new Windows phones,
enabling people to enjoy rich Flash based games, videos and other interactive
Web content on the go," said Stephanie Ferguson, general manager, Product
Management, Microsoft Corp. "We look forward to bringing in the new capabilities
of Adobe Flash Player 10.1 to the Windows phone browser when it becomes
available."

"Motorola is excited to be one of the first handset manufacturers to ship
Android based devices with Flash Player support early next year," said Christy
Wyatt, vice president of software applications and ecosystem at Motorola. "As
the No.1 platform for video on the Web, uncompromised browsing of Flash
technology based content is essential for a rich mobile experience and something
users expect from Motorola today."

"As a longtime partner of Adobe, and more than 400 million Nokia phones shipped
with existing Flash technology to date, we are excited to see Flash Player
becoming a reality for mobile phones and other mobile devices," said Purnima
Kochikar, vice president, Forum Nokia. "Nokia is excited about full Flash Player
coming to devices and we are committed to supporting Flash Player 10.1 on mobile
devices in 2010."

Open Screen Project

Led by Adobe, the Open Screen Project includes close to 50 industry leaders
working together to provide a consistent runtime environment across mobile
phones, desktops and other consumer electronic devices. The initiative addresses
the challenges of Web browsing and standalone applications on a broad range of
devices, and removes the barriers to publishing content and applications
seamlessly across screens. Participants of the initiative include Antena 3,
Atlantic Records, ARM, BBC, Burda, Cell, Chungwha Telecom, Cisco, Comcast, Conde
Nast, Daum, Disney Interactive, Fox Mobile, Google, HTC, Intel, LG Electronics,
Lionsgate, Marvell, Motorola, MTV Networks, NBC Universal, Nokia, NTT DoCoMo,
NVIDIA, OpenTV, Palm, Paramount, QNX Software Systems, Qualcomm, Stern.de, RIM,
RTL, Samsung, Sony Ericsson, Texas Instruments, The New York Times, Toshiba,
Verizon Wireless, Ziilabs and many others.

CEOs from ARM, Broadcom, DoCoMo, Google, HTC, Motorola, NVIDIA, Palm, QUALCOMM
and RIM discuss how they`re bringing Flash Platform technologies to their
devices and platforms as part of the initiative. To watch the videos and for
more information about the Open Screen Project visit
www.openscreenproject.org/about.

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development platform for
creating expressive applications, content, and video that run consistently
across operating systems and devices and reach over 98 percent of
Internet-enabled desktops. Flash Player 10 was installed on more than 93 percent
of computers in just the first ten months since its release. According to
comScore Media Metrix, approximately 75 percent of online videos viewed
worldwide are delivered using Adobe Flash technology, making it the No. 1 format
for video on the Web. Major broadcasters and media companies including
Disney.com, MLB.com and DIRECTV rely on the Adobe Flash Platform for delivering
video on the Web and the platform powers social network sites such as YouTube
and MySpace. For more information about the Adobe Flash Platform visit
www.adobe.com/flashplatform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

Adobe and Adobe Flash are trademarks of Adobe Systems Incorporated. Any other
trademarks or trade names mentioned are the property of their respective
owners.

Adobe Systems Incorporated
Stefan Offermann, 408-536-4023
sofferma@adobe.com
or
Text100
Melissa Chanslor, 415-593-8465
MelissaC@text100.com

Copyright Business Wire 2009