Adobe and NVIDIA Deliver Rich Web Experiences on Netbooks and Mobile Devices

* Reuters is not responsible for the content in this press release.

Mon Oct 5, 2009 12:01am EDT

GPU-Accelerated Netbooks from HP, Lenovo and Samsung Support Full Flash Player
LOS ANGELES--(Business Wire)--
At Adobe MAX, Adobe`s worldwide developer conference, Adobe Systems Incorporated
(Nasdaq:ADBE) and NVIDIA Corporation (Nasdaq:NVDA) today announced that both
companies are bringing uncompromised browsing of rich Web content to netbooks,
smartphones and smartbooks built with NVIDIA GPUs. The companies have been
working closely together as part of the Open Screen Project to optimize and
dramatically improve performance of Flash Player 10.1 by taking advantage of GPU
video and graphics acceleration on a wide range of mobile Internet devices.
NVIDIA customers embracing Flash Player 10.1 for their new devices include HP,
Lenovo, Samsung, Acer, Asus and more. Users are expected to be able to download
a beta of Flash Player 10.1 before the end of the year. 

The combination of NVIDIA GPUs and Adobe Flash Player 10.1 enables device
manufacturers to deliver uncompromised Web browsing of rich applications,
interactive content and HD video with substantially decreased power consumption.
With the support of the NVIDIA GeForce, NVIDIA ION and Tegra products users will
be able to enjoy a much smoother viewing experience when accessing rich content
built with the Flash Platform including HD and SD video from popular sites like
Hulu.com or YouTube. For more information on Flash Player 10.1, please see the
separate press release issued today. 

"Consumers want the best Internet experience - whether it`s a mobile device in
their pocket or a netbook at the coffee shop," said Dan Vivoli, senior vice
president of NVIDIA. "Our engineers have worked closely with Adobe to make this
a reality." 

"The most innovative and expressive Web sites use Adobe Flash technology," said
David Wadhwani, general manager and vice president, Platform Business Unit at
Adobe. "By working together to further leverage the power of graphics
processors, Adobe and NVIDIA are able to provide breakthrough Web experiences on
a wide range of devices. This new development brings us a step closer to putting
the power of a PC in your pocket." 

NVIDIA ION-based netbooks and nettops like the HP Mini 311, Lenovo IdeaPad S12,
Samsung N510, Acer AspireRevo, and Asus eeeBox EB1012 and others are shipping
today and once Flash Player 10.1 is available, they can take advantage of
GPU-accelerated video decoding to deliver the kind of smooth Flash technology
based video previously found only on higher-end PCs. Tegra processor-based
smartphones and smartbooks that start shipping later this year will accelerate
vector graphics and video to enable feature-rich, full-screen Internet video and
animation. 

"HP is pleased to work with NVIDIA and Adobe to give customers a compelling high
definition video experience," said Kevin Frost, vice president and general
manager, Consumer Notebooks, Personal Systems Group, HP. "The recently
introduced HP Mini 311 supports stunning HD video using Flash Player 10.1." 

"As the biggest online video Web site in China, Youku.com believes in providing
superior user experiences because fast video play-back is essential," said Allen
Zhu, vice president of Youku.com. "Now, with the new Adobe Flash Player 10.1,
video decoding for the first time is enabled through NVIDIA GPUs, we can greatly
enhance the speed of video playback for the great quantity of HD videos hosted
on our Web site. This would enable our users to enjoy a smooth and stutter-free
HD video playback experience." 

"The new version of Flash Player 10.1 will help deliver smooth, full-screen HD
and SD video on the Lenovo IdeaCentre Q110 nettop and IdeaPad S12 netbook with
NVIDIA ION graphics," said Stephen DiFranco, vice president, North America
Channel Partners Organization, Lenovo. "As more and more consumers connect
online for their entertainment, GPU acceleration with NVIDIA will enhance this
experience, whether it`s on the go with a Lenovo netbook or at home with a tiny
desktop PC." 

To view a video of Jen-Hsun Huang, co-founder, president and CEO of NVIDIA,
discussing the collaboration with Adobe visit:
http://tv.adobe.com/watch/open-screen-project/nvidia-ceo-on-flash. 

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development platform for
creating expressive applications, content, and video that run consistently
across operating systems and devices and reach over 98 percent of
Internet-enabled desktops. Flash Player 10 was installed on more than 93 percent
of computers in just the first ten months since its release. According to
comScore Media Metrix, approximately 75 percent of online videos viewed
worldwide are delivered using Adobe Flash technology, making it the No. 1 format
for video on the Web. Major broadcasters and media companies including
Disney.com, MLB.com and DIRECTV rely on the Adobe Flash Platform for delivering
video on the Web and the platform powers social network sites such as YouTube
and MySpace. For more information about the Adobe Flash Platform visit
www.adobe.com/flashplatform. 

About Open Screen Project

Led by Adobe, the Open Screen Project includes close to 50 industry leaders
working together to provide a consistent runtime environment across mobile
phones, desktops and other consumer electronic devices. The initiative addresses
the challenges of Web browsing and standalone applications on a broad range of
devices, and removes the barriers to publishing content and applications
seamlessly across screens. For more information visit www.openscreenproject.org.


About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com. 

About NVIDIA

NVIDIA (Nasdaq:NVDA) awakened the world to the power of computer graphics when
it invented the graphics processing unit (GPU) in 1999. Since then, it has
consistently set new standards in visual computing with breathtaking,
interactive graphics available on devices ranging from portable media players to
notebooks to workstations. NVIDIA`s expertise in programmable GPUs has led to
breakthroughs in parallel processing which make supercomputing inexpensive and
widely accessible. Fortune magazine has ranked NVIDIA No. 1 in innovation in the
semiconductor industry for two years in a row. For more information, see
www.nvidia.com. 

Certain statements in this press release including, but not limited to,
statements as to: the benefits, features, impact, performance and capabilities
of NVIDIA GeForce GPUs, NVIDIA ION and Tegra products and their effects on Adobe
Flash Player 10.1; and NVIDIA customers embracing Flash Player 10.1; are
forward-looking statements that are subject to risks and uncertainties that
could cause results to be materially different than expectations. Important
factors that could cause actual results to differ materially include:
development of more efficient or faster technology; design, manufacturing or
software defects; the impact of technological development and competition;
changes in consumer preferences and demands; customer adoption of different
standards or our competitor's products; changes in industry standards and
interfaces; unexpected loss of performance of our products or technologies when
integrated into systems as well as other factors detailed from time to time in
the reports NVIDIA files with the Securities and Exchange Commission including
its Form 10-Q for the fiscal period ended July 26, 2009. Copies of reports filed
with the SEC are posted on our website and are available from NVIDIA without
charge. These forward-looking statements are not guarantees of future
performance and speak only as of the date hereof, and, except as required by
law, NVIDIA disclaims any obligation to update these forward-looking statements
to reflect future events or circumstances. 

Adobe and Adobe Flash  are trademarks of Adobe Systems Incorporated. Any other
trademarks or trade names mentioned are the property of their respective
owners.

Adobe Systems Incorporated
Stefan Offermann, 408-536-4023
sofferma@adobe.com
or
NVIDIA Corporation
Ken Brown, 408-486-2626
kebrown@nvidia.com

Copyright Business Wire 2009

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