Motricity Collaborates on AT&T`s New att.net Mobile Browser

New Mobile Internet Solution Offers Subscribers Global Web Browsing and
Personalized Portal from a Single Point of Access
BELLEVUE, Wash.--(Business Wire)--
Motricity, a leading provider of mobile Internet services to the world's most
successful mobile operators and content providers, today announced its
collaboration with AT&T on the carrier`s new mobile Web browser, att.net,
recently announced by AT&T as a distinctive feature of its new consumer handsets
launching this fall.

Motricity`s back-end architecture and hosting solution, mCore Platform, helps
AT&T wireless customers customize their att.net experience by setting
preferences and creating shortcuts on their homepage so they can quickly access
the information most important and relevant to their daily lives. In
collaborating, AT&T and Motricity developed a solution that essentially allows
what has traditionally been considered "off-deck" content to be integrated
seamlessly into the carrier`s "on-deck" experience. The mCore Platform also
offers sophisticated management and analytics tools that will enable AT&T to
update mobile content and promotions in real-time, providing a unique experience
to AT&T wireless subscribers.

"In today`s competitive mobile industry, the only way for carriers, media
companies and brands to stand out is to differentiate and diversify their
offerings to create the ultimate personalized mobile experience," said Ryan
Wuerch, chairman and chief executive officer at Motricity. "The sophisticated
architecture behind the mCore Platform will enable AT&T to extend a graphically
rich mobile Internet solution with a superior user experience to its
subscribers, making att.net the `must have` front door to the mobile Internet."

About Motricity

Motricity is the leading provider of mobile Internet services to the world`s
largest mobile data providers, including eight of the top 10 carriers in the
United States and three of the top 10 global carriers, including AT&T, Verizon
Wireless and T-Mobile. Motricity`s award-winning mCore Platform provides a
cost-effective, carrier-grade managed service that enables carriers to offer
their customers a highly personalized, high-value mobile Internet experience.
Motricity`s customers see significant bottom line returns through increased
mobile data revenue, as well as reduced customer churn. The mCore Platform also
provides the ability for carriers to differentiate their mobile Internet value
propositions and to better position themselves to actively participate in the
evolving mobile data value chain. Motricity is headquartered in Bellevue, WA and
has offices in Durham, NC, Singapore, the U.K., and the Netherlands. For more
information, visit www.motricity.com.

Motricity
Jennifer Moranz, 425-638-8454
Jennifer.Moranz@motricity.com
or
PAN Communications
Lisa Astor, 978-474-1900
motricity@pancomm.com

Copyright Business Wire 2009