CEATEC JAPAN 2009 Commences on Tuesday, October 6th, 2009 at Makuhari Messe

Cutting-edge IT & Electronics Comprehensive Exhibition
CHIBA, Japan--(Business Wire)--
The three institutes comprising the Organizing Committee of CEATEC JAPAN, the
Japan Electronics and Information Technology Industries Association (JEITA:
Fumio Ohtsubo, Chairman; President of Panasonic Corporation), Communications and
Information network Association of Japan (CIAJ: Katsumasa Shinozuka, Chairman;
President and CEO, Oki Electric Industry Co., Ltd.), and Computer Software
Association of Japan (CSAJ: Shigefumi Wada, Chairman; President of OBIC Business
Consultants Co., Ltd.), are proud to announce the commencement of CEATEC JAPAN
2009, the Cutting-edge IT & Electronics Comprehensive Exhibition, which will be
held for a five-day period from Tuesday, October 6th to Saturday, October 10th,
2009 at Makuhari Messe (Mihama-ku, Chiba).

With this year's theme of "Digital Convergence - Defining the Shape of Our
Future", CEATEC JAPAN 2009 will showcase a wide range of exhibit categories from
electronic components and devices to digital home appliances, mobile phones, as
well as a comprehensive range of services and content. It is also the premier
venue where valuable information is exchanged by a number of IT & electronics
industry leaders, which helps to position CEATEC JAPAN as the leading-edge IT &
electronics comprehensive exhibit - a one-of-a-kind event unprecedented in both
scale and importance in Japan and around the world.

Message from the Organizing Committee:

"Challenge! Aiming to better people's lives and create a low-carbon society."

CEATEC JAPAN will be celebrating its 10th anniversary this year and to
commemorate this occasion, the Organizing Committee has created a new message,
"Challenge! Aiming to better people's lives and create a low-carbon society", to
highlight both the measures being taken to combat global warming and the
activities of the IT & electronics industry related to the Green IT theme. As a
special event this year, the Organizing Committee will also work together with
NEDO (New Energy and Industrial Technology Development Organization) to
establish the Green IT Pavilion to introduce the latest leading-edge energy
conservation technologies of Japan such as vehicles powered by fuel cells and
wind-generated power - some of the technologies that have made Japan a world
leader in the creation of a low-carbon society.

Additionally, the Green IT Symposium will be held from Wednesday, October 7th to
Friday, October 9th at the Makuhari Messe International Conference Hall, and it
will comprehensively introduce the latest worldwide trends of Green IT.

Furthermore, in commemoration of CEATEC JAPAN's 10th anniversary, the Green IT
Forum will be held on Tuesday, October 6th at Hotel The Manhattan, a venue
nearby Makuhari Messe, and government officials and Green IT related personnel
from Asian countries will be invited to participate.

Highlights of the Digital Network Stage (Exhibition Halls 1 through 5)

At CEATEC JAPAN 2009's Digital Network Stage, exhibits showcasing trends such as
the continually growing market and technological innovations of thin-screen TVs
developed in response to the complete shift to terrestrial digital broadcasting
and the latest in 3D image technology that is expected to rapidly evolve to a
practical level. Also to be introduced at this stage will be digital TVs
featuring ultra high-definition, ultra-resolution video, and high-definition
audio, as well as web-compatible IPTVs, along with technologies such as
solar-power generation and energy-saving products that realize reduced carbon
dioxide emissions.

Visitors will also be able to experience firsthand next-generation, high-speed
mobile communications such as the WiMAX (Worldwide Interoperability for
Microwave Access) and the LTE (Long Term Evolution) using the 3.9G mobile phone
standard (3GPP Release 8) as well as mobile phones with value-added services
such as AR (augmented reality). The latest in network standards including NGN
(Next Generation Network), PLC (Power Line Communication) and DLNA (Digital
Living Network Alliance) will also be on display to allow visitors to see these
new technologies for themselves.

Special Exhibits, Projects and Events

* Next Generation Broadcasting with New Experience - Equipment from Analog to
Digital (NHK/JEITA)
Exhibition Hall 1: PR event focusing on the complete termination of analog and
the shift to digital TV broadcasting in 2011.
* HATS Plaza (HATS Conference)
Exhibition Hall 4: Demonstration centering on interoperability of various
network services.
* Accessibility Plaza
Exhibition Hall 4: Introduction of services and terminals that meet the specific
needs of the elderly and physically challenged.
* Next Generation Computing Pavilion
Exhibition Hall 4: Introducing the future in mobile computing with new types of
mobile PCs.
* Life Contents Frontier (International Contents Market Strengthening Activities
of the Ministry of Internal Affairs and Communications)
Exhibition Hall 3: Introducing the role of content in communications between
people.
* Contents Experience Zone
Exhibition Hall 2: The zone for facilitating business opportunities and the
exchange of information on the topic of digital content production.
* Research Park
Exhibition Hall 5: A gathering of venture companies and educational/research
institutions.
* Green IT Pavilion
Exhibition Hall 6: GIPC (Green IT Promotion Council) and NEDO (New Energy and
Industrial Technology Development Organization) will present the latest
environmental technologies.

Highlights of Electronic Components, Devices & Industrial Equipment Stage
(Exhibition Halls 5 through 8)

Electronic components and devices that support the rapid growth and development
in digital information applications, car electronics, amusement equipment,
mobile PCs, mobile phones, communications networks, etc., will be on display at
the Electronic Components, Devices & Industrial Equipment Stage.

Trend-setting products that are smaller and slimmer, high-performance or
low-profile parts, cutting-edge technologies, and a host of other electronics
technologies used in a wide variety of industrial fields will be introduced at
this stage. Technologies used by both the automotive and construction industries
that realize reduced carbon dioxide emissions and offer increased
heat-resistance and high durability will also be on display.

This stage is the ideal venue for visitors seeking to discover the best in
world-class products created by Japan's Monozukuri, as the latest electronic
components and devices of this unique technology will be gathered under one
roof.

Special Exhibits, Projects and Events

* NIPPON Innovation Plaza (Technology Solution Zone)
Exhibition Hall 7: The zone for the exchange of information between local
governments and organizations, as well as the promotion of local industries.
* JETRO BIZ MATCH @ CEATEC JAPAN 2009
Exhibition Hall 8: Business coordination event matching foreign firms to
potential Japanese partners, sponsored by JETRO (Japan External Trade
Organization).
* Technology Theater Electronics 2020
Exhibition Hall 1: Technology seminar sponsored by Nikkei Electronics.
* NE Technology Symposium 2009 @ CEATEC
APA Hotel Tokyo Bay Makuhari: Simultaneously held symposium (charged
admission).

Event scale

This year, Makuhari Messe Exhibition Halls 1 through 8 will be used and a total
of 590 exhibitors (263 foreign exhibitors from 22 countries/regions) will be
using 2,123 booths for the display of products and technologies. Additionally,
up to of 200,000 visitors are estimated to participate in this year's event.
[2008 results: 804 exhibitors (289 foreign exhibitors from 27 countries/regions)
with 3,121 booths; 196,630 visitors].

Tuesday, October 6th, 2009: Many opening events attended by industry executives
are being planned.

CEATEC JAPAN will be opened to public at noon on October 6th, 2009 and at this
time, an opening reception is scheduled for noon to be followed by a number of
opening events planned throughout the day. Before the opening reception, Guest
Speeches will be presented by Intel Corporation and later in the afternoon,
chairmen of the three sponsors of the event will deliver Keynote Speeches.

Multiple conferences totaling 112 sessions are also being planned for the first
four days (until October 9th), and these will include 15 Keynote Speeches by top
executives and opinion leaders from diverse industries, as well as panel
discussions on the topics of cloud computing and EVs, which will help convey new
and important messages to the world. Admission to the conferences is free of
charge and a certain number of tickets will be made available at the door so
please make an effort to join us at these sessions.

Main events scheduled for Tuesday, October 6th

* Opening Reception
Time:Noon to 13:30 and Venue: Tsuru no Ma (2nd floor) in Hotel New Otani
Makuhari.
* Keynote Speeches (tickets are still available at the door)
Venue: Convention Hall (2nd floor), International Conference Hall.

* 12:50 - 13:40
Aiming to "Create New Value for Better Living" in a New Era
Speaker: Mr. Fumio Ohtsubo, President, Panasonic Corporation.
* 13:55 - 14:35
Eco-innovations in ICT for a sustainable society
Mr. Katsumasa Shinozuka, Chairman of the Board, Oki Electric Industry Co., Ltd.
* 14:50 - 15:30
Revolution of software in Cloud Computing ages
Mr. Shigefumi Wada, President, OBIC Business Consultants Co., Ltd.

* Guest Speech (tickets still available at the door)
Venue: Convention Hall (2nd floor), International Conference Hall.

* 10:00 - 11:00
The Internet, Transformed - Creating a true Internet experience
on a mobile device
Speaker: Mr. Robert P. Swinnen, Director, Global Business Development, Ultra
Mobility Group and Vice President, Mobility Group, Intel Corporation.

CEATEC JAPAN will be open on Saturday, October 10th with free admission

To answer numerous requests to open the show on a weekend from people who in the
past were not able to attend the show during weekday business hours or who could
not spend enough time during their visit, CEATEC JAPAN 2009 will be open on
Saturday, October 10th with free admission.

In addition to opening the show on a Saturday, there will be a variety of
seminars and events on this day that can be enjoyed by visitors of all ages
including children and students who will make up the next generation.

Main events scheduled for Saturday, October 10th

* Juniors & Kids Electronics Workshop
2nd floor, Exhibition Hall 7: To stimulate interest and enjoyment in children
and youths for electronics and Monozukuri.

* The 21st All-Japan Robot Sumo Tournament
2nd floor, Exhibition Hall 4: Simultaneously held event with the Kanto Regional
finals for the All Japan Robot Sumo Tournament.
* College Students Job Research Workshop at CEATEC JAPAN 2009 (tickets are still
available at the door)
International Convention Hall, etc.: Lectures for college and graduate students,
as well as events offering opportunities to visit corporate booths.

CEATEC JAPAN Organizing Committee sincerely wishes that a large number of
visitors will attend this year's event to discover the new world of
opportunities and fulfillment created by digital convergence.

http://www.ceatec.com

CEATEC JAPAN Management Office
Fumiaki Yoshinaga or Mikio Horai, +81-43-299-0061
Monday, October 5th to Saturday, October 10th, 2009
Hours: 9:00 to 18:00 (until 17:00 on the last day, October 10th)
Inquiries other than at the aforementioned hours
Fumiaki Yoshinaga, +81-3-5402-7603
press@ceatec.com

Copyright Business Wire 2009