Amazon Payments Announces Amazon Mobile Payments Service for Developers and Merchants - Extending the Popular Amazon "1-Click" Check Out Experience to Mobile Devices

New Service Enables Tens of Millions of Amazon.com Customers to Easily Make
Mobile Payments Using the Payment and Shipping Information in Their Amazon.com
Accounts
SEATTLE--(Business Wire)--
Amazon Payments LLC, an Amazon.com company (NASDAQ:AMZN), today announced the
availability of the Amazon Mobile Payments Service (Amazon MPS), providing
developers, merchants and distributors of mobile applications an easy way to
process payments from mobile devices and extend Amazon`s 1-Click checkout
experience to their customers. Amazon MPS enables tens of millions of Amazon
customers to use the existing payment and shipping information in their
Amazon.com accounts to make purchases from their mobile devices. To get started
using the Amazon Mobile Payments Service, visit http://amazonpayments.com/mps.

"We`re pleased to make it easier for our Amazon Payments developers and
merchants to extend mobile payment options and the ease of 1-Click checkout to
their customers," said Howard Gefen, Director of Amazon Mobile Payments. "Amazon
customers can now also make purchases on third party sites without needing to
set up separate payment accounts-they simply use the payment information in
their existing Amazon accounts."

Amazon Mobile Payments Service provides developers and merchants with a payment
option for their customers that is as easy and familiar as the checkout
experience on Amazon.com - including the convenience of Amazon`s 1-Click
checkout. After signing in from an Amazon MPS enabled device or mobile
application, customers are automatically able to make future purchases from
their mobile devices using 1-Click functionality. Through a simple set of API`s
and an optimized mobile browser experience, developers and merchants can easily
extend single or multi-use payment options to their customers. Developers and
merchants who already offer Amazon Payments on their website can easily add the
new mobile payment option for their customers without any additional backend
technology development.

"A seamless purchasing process is one of the most important aspects to a great
mobile shopping experience," said Paul Reddick, CEO of Handmark, a leading
creator and distributor of mobile applications and services, and an initial user
of the Amazon Mobile Payments Service. "The Amazon Mobile Payments Service
delivers a fast, easy and familiar mobile payment option millions of people
trust and we are pleased to be one of the first to extend it broadly to our
customers and partners."

Amazon MPS is built on the same flexible, reliable, and secure Amazon Payments
infrastructure that many developers and businesses are using today for their PC
based checkout experience. The Amazon Mobile Payments Service optimizes the
check out experience for mobile devices and provides tens of millions of
Amazon.com customers the peace of mind and convenience of shopping on mobile
third party sites using information from their Amazon.com account.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon Payments

Amazon Payments provides consumers, merchants, and developers the simple and
trusted way to pay and get paid online or through a mobile device. Amazon
Payments enables consumers to send and receive payments for goods or services by
using the payment methods already associated with their Amazon.com accounts.
Merchants and developers can also take advantage of a portfolio of payment and
checkout solutions, such as Checkout by Amazon, Amazon Simply Pay and Amazon
Flexible Payments Services, to enable tens of millions of Amazon customers to
complete purchases on their websites and applications. Go to
http://www.amazonpayments.com for more details.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Amazon Media Hotline, 206-266-7180

Copyright Business Wire 2009