Nanovor Battles Explode Offline With Launch of Nanoscope
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BELLEVUE, WA, Oct 05 (MARKET WIRE) --
Smith & Tinker(R), a company reinventing play for the connected
generation, today announced the release of the Nanovor handheld digital
gaming device, the Nanoscope(TM). The Nanoscope, which hits store retail
shelves nationwide this week, completes the Nanovor hybrid gaming
platform connecting online digital entertainment with offline, social
play. Nanovor Solo Battle training cartridges are also available at
retail, alongside the Nanoscope. Last week, Wizard Entertainment's Fun
Fare Magazine announced that Nanovor and the Nanoscope have been included
as one of its top toy picks for the 2009 Holiday Hot Dozen, the most
notable toy list of the holiday season.
Nanovor was launched online on August 3, bringing the free-to-play Online
Battle Game for PC to market at www.nanovor.com. Complemented by online
and TV advertising, Nanovor has gained rapid adoption with kids,
especially 7-12 year-old boys. Now, the Nanoscope extends the battle
offline, allowing players to connect up to four handhelds for
head-to-head combat with friends. Monsters literally jump between
Nanoscope devices during battle and play thousands of combat animations.
In addition, the Nanoscope offers two exclusive ways to play solo and
train your Nanovor to be stronger, faster, and more powerful. Four
arcade-style mini-games are included for free with the Nanoscope, while
Solo Battle cartridges allow kids to practice their battle strategies
against pre-loaded Nanovor swarms in single player battles.
Providing the first truly connected play experience, Nanovor lets players
download their collection of monsters from the Online Battle Game onto the
Nanoscope via a USB connection, allowing them to take the battle offline,
anywhere. Everything players do on the Nanoscope is connected back to the
online game, establishing character persistence and an unbroken circle of
play.
Ultimately, the Nanoscope is one of the most high-tech products on the toy
aisle, delivering unprecedented connected play that combines the best
elements of digital entertainment and offline social interaction.
"We've already seen significant interest and adoption among our target
audience for the Nanovor Online Battle Game," said Jordan Weisman, founder
and CEO of Smith & Tinker. "The release of the Nanoscope will bring our
vision for Nanovor to life, giving kids an immersive game and story that
seamlessly connects online and face-to-face play into one cohesive
experience unlike anything else available online or in the toy aisle. The
cool graphics, awesome battle animations and social play pattern are all
part of how the Nanoscope enriches and completes the Nanovor experience."
While the battling monster game is at the heart of Nanovor, the property
and its science based-story has grabbed kids imaginations. Using a
"transmedia" story telling approach, which Weisman pioneered at 42
Entertainment and with his co-written NY Times best-selling novel "Cathy's
Book," the Nanovor story incorporates secret Web sites, hidden unlock
codes, and active email addresses and phone numbers that encourage players
to discover the Nanovor fiction and become immersed in the content in
unexpected ways. Additionally, Nanovor includes numerous forms of
entertainment for kids including animated webisodes -- 14 of which have
been released online to date, with new episodes releasing every Friday
afternoon. A graphic novel and Nanovor Field Guide will be released
throughout 2009. To view the first available Nanovor webisodes, visit
www.Nanovor.com/videos/.
To explore the world of Nanovor and begin playing, visit www.nanovor.com,
or pick up a Nanoscope at a major retailer near you. The Nanoscope has a
suggested retail price of $49.99, and Solo Battle cartridges are $7.99.
Kids can purchase Nanocash, the game's virtual currency used to buy more
monsters, online or as pre-gift cards at select retailers.
About Smith & Tinker
Smith & Tinker is reinventing play for the connected generation with
innovative hybrid games that bridge the gap between online digital
entertainment and classic offline tabletop play. Smith & Tinker aims to
encourage social interaction and play among kids whether they are in the
same room or across the globe. Founded in 2007, Smith & Tinker is led by
executives from some of the world's top brands including Microsoft, Hasbro
and Disney. More information is available at www.smithandtinker.com.
Contact:
Ashley Allman or Catharine Neblett
Barokas PR for Smith & Tinker
206-264-8220
Email Contact
Copyright 2009, Market Wire, All rights reserved.
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