Legg Mason Re-Brands and Consolidates Two Fund Families
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- Creates a Single Legg Mason Fund Family - BALTIMORE, Oct. 5 /PRNewswire-FirstCall/ -- Legg Mason (NYSE: LM) today announced that it has re-branded and simplified its retail-oriented fund families into one Legg Mason branded fund family. The new naming convention is effective today. Most funds that were formerly named Legg Mason or Legg Mason Partners will now include the Legg Mason name, the name of the investment affiliate and the Fund's strategy (such as the Legg Mason ClearBridge Appreciation Fund or the Legg Mason Western Asset Managed Municipals Fund). This includes the variable portfolios that will be re-branded on November 2, 2009. The Western Asset fund family, designed for institutional share classes, and the Royce fund family, which has share classes that are sold directly to investors, and the Barrett fund family will retain separate branding. The re-branding effort follows the completion of a consolidated operating platform for the fund families. That effort, completed in the spring of 2009, allowed investors to broadly exchange products across both fund families and to aggregate purchases within a wider menu of funds to potentially reduce sales charges on new purchases. Matt Schiffman, Head of Retail, The Americas said, "We believe that the new naming convention will both leverage the Legg Mason brand awareness with our retail partners and create more awareness of the value that is provided by our multi-affiliate investment approach. Our investment affiliates are well known within their respective institutional channels for their investment expertise, and we see this as a significant opportunity to leverage that with our retail partners." About Legg Mason Legg Mason is a global asset management firm with $693 billion in assets under management as of August 31, 2009. The Company provides active asset management in many major investment centers throughout the world. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchange (symbol: LM). All investments involve risk, including possible loss of principal. Investors should consider a fund's investment objectives, risks, charges and expenses carefully before investing. The prospectus contains this and other information about a fund. To obtain a free prospectus, please view the product specific page on this website and click on the prospectus link. An investor should read the prospectus carefully before investing. Legg Mason Investor Services, LLC and all entities mentioned are subsidiaries of Legg Mason, Inc. Copyright © 2009 Legg Mason Investor Services, LLC. Member FINRA, SIPC SOURCE Legg Mason Maria Rosati of Legg Mason, +1-212-805-6036, mrosati@leggmason.com
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