Atrinsic Selected by Mountain Gear as Integrated Marketing Partner

E-Retailer Chooses Atrinsic for Its Integrated Services and Online Retail
Management Expertise
NEW YORK--(Business Wire)--
Atrinsic, Inc. (NASDAQ: ATRN) announced today that Mountain Gear, an e-retail
expert in climbing, mountaineering, and outdoor adventures, has selected
Atrinsic as its full-service integrated marketing partner.

From humble beginnings with just a handmade backpack in a living room, Mountain
Gear is now an internationally recognized expert in backcountry adventures.
Mountain Gear is dedicated to providing the best equipment and gear, and
protecting the environment, which includes eco-friendly headquarters and
distribution centers.

"Atrinsic clearly understands our company and has the ability to allow us to
exceed our business goals. Simply put, we believe they have a talented team with
the necessary tools to create a mutually beneficial partnership for us both,"
Dave Noonan, Vice President of Marketing for Mountain Gear, said.

Mountain Gear employs each of Atrinsic`s full-service offerings to maximize
effectiveness and optimization across digital channels, while minimizing
cross-channel cannibalization. Using the AdQuotient Platform, Atrinsic is able
to provide Mountain Gear with complete online retail management via paid search,
SEO, affiliate network and program management, display media, social media,
business intelligence and exclusive brand protection.

"Atrinsic operates as a new breed of interactive agency. Our ability to offer
Mountain Gear a cross-platform approach will allow them to acquire customers in
the most cost-efficient manner while protecting the integrity of the Mountain
Gear brand. We are excited to work with Mountain Gear to market their
high-quality products and community initiatives," Aaron Baker, Executive Vice
President for Atrinsic Interactive, stated.

About Atrinsic, Inc.

Atrinsic, Inc. is one of the leading cross-platform digital content and online
marketing services networks in the United States. Atrinsic brings together the
power of the Internet and the latest in mobile technology to drive consumer
audiences to its network of owned, branded content sites as well as third party
media that feature web, mobile and social networking applications. The company
delivers high-quality leads for both its own proprietary subscription clubs and
its advertisers and monetizes these audiences through performance-based
advertising, direct billed subscription clubs and agency services. Atrinsic
primarily accesses target audiences through four strategic, high-traffic
vertical channels - digital music, casual games, commerce and lifestyle, and
personal finance - to offer existing and potential customers high-value products
and services. Atrinsic brands include Kazaa (www.kazaa.com), a fully legal,
music subscription service, and Shopit.com, an e-commerce and social network
platform that allows buyers and sellers to complete simple transactions and
reach broader audiences. Atrinsic`s agency services allow its advertisers to
reach customers using an integrated online approach, including search marketing,
affiliate network, social media, display media, and mobile marketing. Atrinsic
is uniquely positioned to leverage its marketing services and proprietary
content channels to form a fully integrated, multi-platform vehicle for
advertisers. For more information, please visit www.atrinsic.com.

Atrinsic, Inc.
Samantha Kingsley, 212-716-1977
Media@atrinsic.com

Copyright Business Wire 2009