Hokey Croquis Announces Availability of the Innovative Fashionflat Sketchpad Fashion Design Pad

PHILADELPHIA--(Business Wire)--
Hokey Croquis, creators of professional quality fashion design products, has
announced the availability of the Fashionflat Sketchpad, a one-of-a-kind design
and sketch tool specifically created for fashion designers. This fun,
functional, and fashionable pad with innovative features will be an enormous hit
with casual designers and professionals alike.

The Fashionflat Sketchpad, which retails at just $14.95, is the only design pad
of its kind with female croquis forms that disappear on photocopy or scanning.
Each page of the sketchpad is preprinted with a proportional female outline, or
croquis, upon which original designs can be drawn directly. When photocopied or
scanned, the Fashionflat Sketchpad croquis disappears, leaving clean imprints of
the designer`s proportional sketches. This tool effectively eliminates the need
for tracing paper and light boxes and speeds the creative process from concept
to portfolio piece.

The Fashionflat Sketchpad features include top spiral binding, lovely gold
embossed detailing on the hard stock cover, 40 pages of high quality sketch
paper that stands up to pen and ink, monogramming stickers to personalize the
pad, and a chic magenta tie to keep drawings and sketches together. Equally
appealing, the Fashionflat Sketchpad will make the process of design much more
accessible to up-and-coming designers, and will be a boon to pro designers who
want to speed the creative process.

Hokey Croquis founder and professional fashion designer Tamar Daniel says
fashion design tools have been a long time coming. "It always seemed odd to me
that while other industries have long had their own specialty tools, none
existed for the fashion industry. We thought it was high time to kit out
designers with the gear they need to get creative, faster," she says. "The
sketchpad we`ve created also makes design tools accessible to and affordable for
hopeful designers of any skill level who want to try their hand at creating
fashion, whether a prom dress or a couture wedding gown for themselves."

Designers agree with Daniel and are giving the pad their endorsement as well:

"I didn`t even know how much I needed this until I found it!It is easy, fun and
functional and allows me to focus on my designs instead of my bodies." Lisa
Muscatel, Designer for Narciso Rodriguez

Hokey Croquis is promoting the Fashionflat Sketchpad via its website
(www.hokeycroquis.com) and at www.amazon.com as the ideal gift item for
designers and wannabes.

Founded in 2009, Hokey Croquis is the preferred source for innovative fashion
design tools and supplies. Details about the company`s products and passions can
be found at www.hokeycroquis.com. For further information, email
tdaniel@hokeycroquis.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6064615&lang=en

Hokey Croquis
Tamar Daniel, 610-680-7702
tdaniel@hokeycroquis.com

Copyright Business Wire 2009