Omniture Announces Public Beta of Omniture Developer Sandbox

OREM, UT, Oct 05 (MARKET WIRE) --
Adobe MAX 2009 Booth #449 -- Omniture, Inc. (NASDAQ: OMTR), a leading
provider of online business optimization software, today announced the
public beta of the Omniture Developer Sandbox, part of the Omniture
Genesis open integration platform, to simplify and accelerate development
of digital marketing applications integrated with the Omniture Online
Marketing Suite.

The Developer Sandbox is an Omniture SiteCatalyst development environment
with a set of test data and the ability to upload custom data. The
sandbox simplifies the development of custom applications and
integrations using Omniture data. Developers can utilize a full set of
previously announced integration APIs that provide bi-directional data
exchange and administration between developer applications and Omniture
products.

Developers within Omniture's partner and customer community are already
seeing success innovating with these APIs. As an example, Ariba, a
leading provider of spend management solutions, integrated the Genesis
Data Insertion API with open APIs from Twitter and Longtail Video to
measure social media traffic.

"Innovating on the Omniture Genesis platform has enabled Ariba to develop
integrations that are the most meaningful to our business so we can turn
analysis into action," said Rudi Shumpert, Web Developer at Ariba. "By
integrating with Genesis APIs, we better understand where conversations
about our brand are happening on the Web and can respond accordingly to
boost loyalty and engagement."

"Customers rely on the data Omniture measures to develop digital marketing
strategies for every aspect of their business," said John Mellor,
executive vice president of business development and corporate strategy
at Omniture. "Because of the Omniture Developer Sandbox, our community,
including interactive agencies, professional services partners, and
software developers, can more effectively leverage the 1 trillion
transactions we capture for clients each quarter to create innovative
solutions for customers."

The Developer Sandbox is now available as a public beta. Developers
interested in using the sandbox can request access by visiting
http://developer.omniture.com. For more information about Ariba's use of
Genesis APIs, please visit Omniture's success story page.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's more than 5,000 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
and expected benefits of our services to customers. These statements are
based on current expectations and assumptions regarding future events and
business performance and involve certain risks and uncertainties that
could cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form 10-Q
for the period ended June 30, 2009, and from time to time in other
reports filed by Omniture with the U.S. Securities and Exchange
Commission. These reports are available on the Investor Relations section
of our web site at http://www.omtr.com. Omniture undertakes no duty to
update any forward-looking statement to conform the statement to actual
results or changes in the company's expectations.

Omniture Press Contact
Jamie Stum
801.830.5218
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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