Sierra Atlantic Helps Welch's Leverage Oracle's E-Business Suite Process Manufacturing Solution for Lot Genealogy

FREMONT, CA, Oct 05 (MARKET WIRE) --
Sierra Atlantic Inc. today announced that Welch Foods Inc., A
Cooperative, the world's leading producer of grape juice, grape jelly,
and other fruit-based products made from Concord and Niagara grapes, has
completed a six-week project leveraging Oracle's Process Manufacturing
(OPM) solution for lot genealogy. Additionally Welch's has signed a
two-year contract for ongoing support (both onsite and offshore) for
Oracle-based process manufacturing, human resources and finance solutions.

"Welch's IT group has an OPM team but we needed a deeper level of
expertise to solve a difficult problem involving lot genealogy," said Ray
Gosselin, CIO, Welch's. "We made an organizational shift five years ago
to Oracle's solutions and needed to work with a team that understands
Oracle software from the inside out; Sierra Atlantic was the only choice
because of their history partnering with Oracle to develop the very
software we are using. Working with the onsite and offshore team from
Sierra has been a seamless process and incredibly helpful to better
understanding our business."

Welch's came to Sierra Atlantic because it initially took as long as 24
hours to run the data intensive lot tracking report; turnaround that is
too long for the level of quality assurance and trace recall capability
the company required. With Sierra Atlantic's help Welch's can now
understand the entire history of a lot in less than two hours. Lot
genealogy allows Welch's to track a specific raw material lot number and,
in the event of a recall or quality issue, leverage the technology to
protect their customers and ultimately its brand equity.

"Our background working as a co-development partner with Oracle has given
us an insight into their e-business software that is unmatched in the
outsourcing industry," said G.K. Murthy, senior vice president, enterprise
solutions, Sierra Atlantic. "The opportunity to work with Welch's first on
just the lot genealogy project and grow that relationship into a longer
contract is typical of the way we've been able to grow our business in
spite of a tough economy. Our willingness to take on shorter term projects
gives our customers the flexibility in terms of budget and scope, but when
that work turns into longer term contracts we know we are doing something
right."

Sierra Atlantic's history in the process manufacturing began when Oracle
acquired GEMMS (Global Enterprise Manufacturing Management System) from
Datalogix in 1997 and renamed it Oracle Process Manufacturing (OPM).
Sierra Atlantic was retained by Oracle for further development and
integration of the product into what is now the Oracle E-Business Suite.

About Sierra Atlantic

Sierra Atlantic is the leader in offshoring enterprise applications and
outsourced product development. With expertise derived from deep R&D
relationships with enterprise software leaders such as Oracle and
Microsoft, we provide full lifecycle product development and IT services
including implementation, integration, development, testing, and support.
Sierra Atlantic is amongst the largest IT services companies, offering
services in the "New Oracle Economy," Outsourced Product Development, and
Microsoft competencies, with global delivery from both India and China.
Over 200 active customers currently address their business needs
leveraging our NShore(TM) methodology and best-in-class Global delivery
capabilities. A recognized leader in quality, Sierra Atlantic has been
the recipient of many distinguished awards including Oracle Partner of
the Year (3 years consecutively), Microsoft Gold Certified and NXT
Delivery Partner, IDC DQ Top 20, and Great Places to Work. Sierra
Atlantic is headquartered in Fremont, California and maintains operations
in 16 countries across North America, Europe, and Asia Pacific. For more
information, please visit www.SierraAtlantic.com.

About Welch's

Headquartered in Concord, Massachusetts, Welch's is the processing and
marketing subsidiary of the National Grape Cooperative Association whose
Concord and Niagara grapes are harvested from vineyards across America and
in select locations in Canada. Since the inception of its "unfermented
grape wine" in 1869, Welch's now markets grape juice, grape jelly, and
other fruit-based products. Welch's 100% Grape Juice made from Concord
grapes helps promote a healthy heart and arteries, maintain a healthy
immune system, and support a healthy mind. Welch's is committed to
research and development which will meet the growing demand for products
that address consumers' health and wellness needs. Welch's products are
sold throughout the United States and in 50 countries around the globe.
For more information, visit http://www.welchs.com.

Media Contact:

Fusion Public Relations
Heather Lukens
heather.lukens@fusionpr.com
(212) 651-4227

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