DataFlux Kicks Off Annual IDEAS Conference

Annual Users` Event Provides Participants with Customer-Led Breakout Sessions
and Networking Opportunities
AMELIA ISLAND, Fla.--(Business Wire)--
DataFlux, a leading provider of data quality and data integration solutions,
today announced the start of its seventh annual users` conference, DataFlux
IDEAS 2009. Taking place October 5-7 at Amelia Island Plantation in Amelia
Island, Fla., the popular event features hands-on training and informative
conference sessions led by some of the top industry leaders in data quality,
data integration, master data management (MDM) and data governance. With a focus
on technology strategies, problem-solving techniques and data management best
practices, participants learn how to transform their data into an integral
business asset.

Ian Charlesworth, research and analysis director at Ovum, will deliver this
year`s keynote address titled, "Data Quality: Lost in Translation." The first
day of the conference will also feature Tony Fisher, president and CEO of
DataFlux, who will unveil the company`s strategy for 2010 and beyond, as well as
sessions led by DataFlux customers to present real-world examples of data
management success.

On the second day of the conference, DataFlux CTO and co-founder Scott Gidley
will highlight the technical conference track, as he will talk about the future
of enterprise data lifecycle management. The conference will also provide
participants with an opportunity to meet one-on-one with DataFlux consultants.
The popular Solutions Center will feature dedicated sessions to discuss specific
best practices and implementations.

Throughout DataFlux IDEAS 2009, noted industry experts will lead training
sessions, moderate customer and executive panels and share their insights into
the importance of data within any organization. Some of the thought leaders that
will be in attendance include:

* Jill Dyché, Evan Levy and Kimberly Nevala, Baseline Consulting
* David Loshin, Knowledge Integrity
* Gwen Thomas, The Data Governance Institute

For more information on the DataFlux IDEAS 2009 conference, please visit:
www.datafluxideas.com.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data
through an integrated technology platform. With DataFlux enterprise data quality
and data integration products, organizations can more effectively and
efficiently build a solid information foundation that delivers a unified view of
customers, products, suppliers or any other corporate data assets. A wholly
owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess
and improve problematic data, building the foundation for enterprise data
governance, compliance and MDM initiatives. To learn more about DataFlux, visit
www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are
registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC
in the USA and other countries. indicates USA registration. Other brand and
product names are trademarks of their respective companies.

fama PR
Kevin Reilly, 617-758-4153
dataflux@famapr.com
or
DataFlux
Scott Batchelor, 919-447-3000
publicrelations@dataflux.com

Copyright Business Wire 2009