Causata Inc. Secures Funding from Accel Partners

Proven Team Launches Breakthrough Company to Power Ideal Customer Interactions
SAN FRANCISCO--(Business Wire)--
Causata Inc., a software company that enables companies to optimize customer
experience and business results, today announced Series A funding from Accel
Partners. The $4.5 million initial investment will support Causata`s mission to
deliver breakthrough software that empowers companies to understand and engage
their customers at any touch point more effectively than ever before.

Causata is led by CEO Paul Phillips, the data analytics industry veteran who
previously founded TouchClarity, which he sold to Omniture in 2007; CTO John
Graham-Cumming, a computer security expert and mathematician recognized for his
Bayesian machine learning software and Vice President, Products Gareth
O`Loughlin, who held senior management positions at Skype and Red Hat, two of
the world`s leading technology brands.

While companies in competitive consumer markets such as retail and banking are
aware that the customer must come first, this vision has been extremely
difficult to execute with millions of customers across multiple channels in a
dynamic business environment. Despite large investments in technologies and
years of deployment, few companies today have the right information to make
insightful decisions on how to optimize interactions for individual customers at
precise moments in time-until now.

Dramatic technology advances have created a unique opportunity to create tighter
relationships that are mutually beneficial to the customer and company. The
maturity of distributed computing, rapid advances in machine learning and
plunging prices of hardware now make it possible for companies to aggregate and
analyze millions of data points, well beyond individual and aggregate
transactions. The result: companies can have a far better understanding of what
motivates specific consumers when they are online, in a store or at an ATM
machine. They can also respond to how a customer`s needs change constantly,
whether by season, daytime versus evening, or simply how he or she wants to
engage with the brand in that instant.

Causata is building a flexible multichannel customer interaction platform that
discerns cause and effect and predicts in real-time what matters most to a
customer at a given moment and touch point. Causata`s software is the first to
structure enterprise data around customers` interests, rather than solely on
enterprise centric events and transactions, in order to optimize both the
consumer experience and business results-simultaneously. The platform can also
complement existing investments in technology, such as CRM and data warehousing,
to empower companies to achieve faster time-to-value from those customer-driven
projects.

"There is a pressing demand for a solution that cuts across all channels and
optimizes customer interactions. The latest advances in technology have
radically changed how one would build such a system. Our experience with
enterprise clients and machine learning puts us in a unique position to help
companies predict the actions that will delight each customer and help grow
their businesses at the same time," said CEO Paul Phillips. "We have assembled a
world class technical team to tackle this large problem that exists for many
companies. We`re thrilled that Accel Partners recognized Causata`s breakthrough
approach and are excited to work with the Accel team to execute on our ambitious
plan and vision."

About Causata

San Francisco-based, Causata delivers breakthrough software that enables
companies to optimize customer experience and business results simultaneously-at
any touch point, in real-time. Causata combines the latest advances in machine
learning with a light, parallel software layer that can be quickly deployed and
integrates easily with existing technology investments. Through a unique
understanding of cause and effect, Causata`s customer interaction platform
enables deep insight into both customer and business needs and automates optimal
decisions. Causata empowers the world`s largest retailers and financial services
companies to understand and engage their customers more effectively than ever
before. For more information, visit the company Web site at www.causata.com

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation
in the venture capital business and is dedicated to partnering with outstanding
entrepreneurs and management teams to build world-class companies. Accel today
invests globally using dedicated teams and market-specific strategies for local
geographies, with offices in Palo Alto, California; London, UK; and Bangalore,
India; as well as in China via the IDG-Accel Partnership.

With over $6 billion under management, Accel has helped entrepreneurs build over
300 successful category-defining companies including: Actuate, Alfresco, AMCC,
Arrowpoint, Baidu, BBN, Brightcove, ComScore, Etsy, Facebook, Focus Media,
Foundry Networks, Gameforge, GlamMedia, Imperva, Infinera, Interwoven, JBoss,
Kayak, Macromedia, metroPCS, Mu Sigma, Polycom/PictureTel, Portal Software,
QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, Sohu.com, UUNet,
Veritas, Walmart.com, Webroot, XenSource, and Zimbra.

For more information, visit the Accel Partners Web site at www.accel.com

Schwartz Communications
Dara Sklar, 415-512-0770
Causata@schwartz-pr.com

Copyright Business Wire 2009