WaveMarket`s Veriplace Location Aggregation Platform Wins First Place at Microsoft`s Mobile Incubation Week

Hundreds of Developers Building on Veriplace® Location Aggregation Platform
WASHINGTON--(Business Wire)--
WaveMarket (www.wavemarket.com), a leader in mobile location-based platforms and
applications, took First Place for its Veriplace® Location Aggregation Platform
at Microsoft`s Mobile Incubation Week. The software giant invited a half-dozen
of the most innovative mobile software companies in the country to Washington
D.C. last week to collaborate with Microsoft Mobile experts. The week ended with
an American Idol-style competition in front of a panel of judges, which named
WaveMarket the winner.

WaveMarket`s Veriplace Location Aggregation Platform enables Web, Mobile Web,
SMS, Voice Application and Mobile developers a simple way to remotely locate
tens of millions of feature phones and smartphones across multiple carriers via
Veriplace`s direct connections into tier one carrier networks. The Veriplace
developer platform already counts nearly 1,000 developer partners building
successful location-aware services with the platform, and the Veriplace
developer community and Veriplace carrier coverage are growing rapidly.

"Microsoft`s Mobile Incubation Week was a fantastic opportunity to collaborate
with Windows Mobile technical and business experts and enhance our Veriplace
offering. Developers can now use our Veriplace location aggregation platform to
locate many millions of Windows Mobile devices on any carrier worldwide, in
addition to the tens of millions of feature phones and smart phones already
remotely locatable on Veriplace thanks to our Tier one carrier partnerships,"
said Joel Grossman, WaveMarket`s VP of Product Management and Marketing. "We are
honored to be recognized with the first place award among such an impressive set
of innovative companies and thrilled that we are instantly growing the market
for our developer partners, who do not have to modify any of their code to
enable their location-enabled services on these devices."

Developers who want to location-enable their Web, Mobile Web, SMS, Voice or
mobile handset-based services can explore the Veriplace Location Aggregation
Platform for free at http://developer.veriplace.com.

About WaveMarket

WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in
mobile location-based platform and services, offering a software product suite
that includes both white-label application solutions and its industry-leading
location aggregation platform, Veriplace®. With more than a half-dozen
commercial deployments in the United States, Canada, and Latin America,
WaveMarket`s white-label solutions include its industry-leading family finder,
search, and asset tracker, and the Veriplace® Location Aggregation Platform,
which provides powerful privacy and security systems to allow carriers to offer
3rd party developers location access without having to certify each application
on a case-by-case basis. Marketing to brands and mobile carriers in the United
States, Europe and Asia, WaveMarket`s customers include top tier North American
carriers AT&T, Sprint Nextel, Alltel, Bell Mobility, Aliant and MTS Allstream,
Vivo in Brazil, and SK Telecom, South Korea`s leading wireless carrier. Founded
in 2000, the company is financed by a group that includes Draper Fisher
Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture
Partners), Intel Capital, and Mitsui Ventures. For more information, visit
http://www.wavemarket.com.

Global Results Communications (GRC)
Melissa Hyland, 949-608-0276
mhyland@globalresultspr.com
or
Lora Friedrichsen, 949-608-0276
lfriedrichsen@globalresultspr.com

Copyright Business Wire 2009