D&B Announces First SaaS Business Data Management Application

SHORT HILLS, NJ, Oct 05 (MARKET WIRE) --
D&B's Purisma Solutions group today announced Complete Customer, an
online, managed customer database that lets sales and marketing
professionals take ownership of their data. As a result, business leaders
can quickly become self-sufficient to drive initiatives that help them
get a complete view of current and prospective customers, without
investing in physical infrastructure or internal resources. Complete
Customer attains and maintains trusted customer data to ensure businesses
stay abreast of M&A activity, changing financial risk scores, and other
market changes.

"Enterprise Master Data Management (MDM) is the traditional way to solve
customer data problems, but these initiatives are complex, expensive, and
typically take a long time to be fully implemented," said Bob Hagenau,
Vice President of Products, D&B's Purisma Solutions group. "Our customers
have been clamoring for a better way to solve this problem. With Complete
Customer, D&B is offering a SaaS solution that delivers fast results for
the business."

Accurate Data, Fast Results

Accurate customer data is the lifeblood of customer-facing applications
and analytics. But only 12% of sales and marketing professionals say they
have access to a well-integrated, real-time view of all customer
interactions. Less than 40% report "good" visibility into prospects,
pipeline, deal flow and conversion rates.(1) With Complete Customer,
sales and marketing departments can get the trusted data they need to
drive analytics, clean up CRM systems, and fuel customer 360 degrees view
applications. They will be able to solve urgent business data quality
problems in weeks instead of the months or years it would take for
alternate approaches to generate the desired results. Benefits include:

-- Trusted data: Complete and accurate visibility into customers and
prospects, with a web data stewardship interface that enables business
users to take control of their data.
-- Faster start at lower cost: Get started in a few weeks instead of
months or years, without investing in hardware or IT resources.
-- Secure and reliable: Application is delivered on redundant
infrastructure to ensure maximum availability, with secure data storage and
transmission.
-- Flexible integration: Adaptable web service interfaces are compatible
with your current business processes.

Complete Customer seamlessly incorporates D&B's data services and
Purisma technology, embedding best practices to manage the complete
customer lifecycle and fully exploit the benefits of D&B's leading
commercial reference data. Complete Customer complements existing data
quality, data integration, and MDM initiatives and products, leveraging
current IT investments. Additionally, IT organizations can tactically use
Complete Customer to jump-start enterprise MDM projects by attacking the
complex data issues offsite with experienced D&B resources to guide them.

Solving Business Problems Fast

Businesses using Complete Customer can quickly understand who they're
doing business with, accelerate the shift from product-centric to
customer-centric operations, and elevate their focus on strategic customer
relationships. Data management professionals will finally have an
effective data management tool to steward vital customer data and fine
tune customer hierarchies, delivering tailored views of customers and
markets for specific business purposes.

Complete Customer helps solve a wide range of business problems,
including:

-- Marketing Intelligence: Have the right data that enables marketing
teams to target the right customers and prospects with the right message to
maximize cross-sell and up-sell opportunities.
-- Lead Management: De-duplicate and centrally manage prospect data,
enriching it with the firmagraphic data and corporate linkage required to
assign leads to the correct account, territory, or sales representative.
-- Sales Account Management: Easily maintain a single source of customer
data that ensures sales bookings are credited to the right accounts and
sales representatives.
-- Credit Exposure: Consolidate business customers into their legal
entities to ensure financial risk for every customer can be monitored and
mitigated.
-- First Step MDM: Provide relief to IT by starting the difficult data
cleansing and integration operations outside of their firewall, so they can
focus on other priorities.

Availability

Complete Customer is available in November 2009. For
more details, contact your D&B sales representative or send an email to
info@purisma.com.

About D&B

D&B is the world's leading source of commercial information and insight on
businesses, enabling companies to Decide with Confidence(R) for 168 years.
D&B's global commercial database contains more than 140 million business
records. The database is enhanced by D&B's proprietary DUNSRight(R)
Quality Process, which provides our customers with quality business
information. This quality information is the foundation of our global
solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions(TM) to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; D&B Sales & Marketing Solutions(TM) to increase revenue
from new and existing customers; and D&B Internet Solutions(TM) to convert
prospects into clients faster by enabling business professionals to
research companies, executives and industries. For more information,
please visit www.purisma.com.

Technorati Tags

MDM, D&B, Data Governance, CDI, CRM, Business Intelligence, SaaS,
Marketing, Sales

(1) Source: 2008 CMO Council report "Closing the Gap: The Sales &
Marketing Alignment Imperative

Contact:
Brigit Valencia
360.597.4516
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-