Software Giant BMC Selects Clickability's SaaS Web Content Management Platform

SAN FRANCISCO, Oct. 5 /PRNewswire/ -- Clickability, Inc., the global leader in
on-demand Web Content Management (WCM), today announced that global
enterprise-management-software giant BMC Software has selected the
Clickability Platform to power its brand flagship website, BMC.com.

"Clickability allows BMC.com to play a whole new role in how we market and
sell our products," said David Greene, BMC's vice president of worldwide
marketing. "The analytics and flexibility of the Clickability Platform have
already enabled us to dramatically increase the direct, measurable impact of
our website on our sales pipeline. At the same time, the money we saved is
enabling us to continue improving the user experience for our global customers
in ways that were not possible before. All of this is opening new
conversations on how Marketing can support Sales and the business."

"BMC wanted to provide a better customer experience, track user behavior and
needs, and accelerate the sales cycle," said Michele Floriani, BMC's director
of brand management. "The Clickability Platform is easy to use, allowing us to
move much of our Web publishing into the hands of hundreds of business
stakeholders and shift some of our Web team resources to higher value
responsibilities in the Web program. It's a better run program and a better
experience for our customers."

As a prerequisite for BMC's CMS migration, the Clickability Platform was
required to integrate with various installed business applications, including
BMC's current Customer Master and Document Management systems.

"BMC is in the business of delivering solutions for IT efficiency, and we have
extremely robust IT systems and teams of our own," said Dan Zubkoff, BMC's
director of information technology. "Clickability was the only SaaS solution
with the infrastructure and service levels we require. The live-live data
centers, technical account management processes, support SLA and Akamai
integration were critical in our decision to choose Clickability. What's more,
business continuity and uptime are paramount because our website is the hub
for all parts of our business, including support, demand generation, sales
engagement, and brand building."

The multi-year deal between Clickability and BMC Software closed in late 2008.
Content migration of tens of thousands of content assets from the old system
and site implementation with the new design was completed in April 2009. See
the results at www.BMC.com.

Complimentary Webinar
To learn more, marketers should attend the complimentary webinar,
"Next-Generation WCM -- Marketing Shotgun to Sharpshooter," on Wednesday,
October 14, at 11 a.m. Pacific Time. Participants include Senior Analyst
Stephen Powers of Forrester Research as well as Michele Floriani, director of
brand management at BMC, who will share practical advice on how marketing
teams can build a cohesive strategy to leverage the power of next-generation
WCM. All Webinar attendees will receive a complimentary copy of Forrester's
"Five Additional Options to Consider for Web Content Management."
http://www.clickability.com/news/Webinars/Webinar_Next_Generation_WCM_Marketing_Shotgun_to_Sharpshooter.html

About Clickability, Inc.
Clickability(TM) is the global leader in on demand Web Content Management
(WCM). The company enables customers to take content from any source and
publish to any device, managing their entire content repository of digital
assets more effectively in "the cloud." The Clickability Platform is unique in
leveraging four pillars to support the complete content lifecycle: Software as
a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and
On-Boarding and Support as a Service. Enterprise customers such as Amcor,
Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such
as CNN, Smithsonian, the Tribeca Film Festival, and the Wall Street Journal,
rely on Clickability to reduce costs, increase revenues, build global brands,
and foster stronger customer relationships. Hosted in secure, energy-efficient
data centers, the multi-tenant Clickability Platform offers customers an
environmentally friendly alternative to hardware ownership. Founded in 1999,
the privately held company is headquartered in San Francisco, with offices in
New York and London. Clickability garnered the Software and Information
Industry Association's CODiE Award for best content management solution in
2008 and 2009. It is positioned in the Visionaries Quadrant of the 2009 Magic
Quadrant Report for Web Content Management. More information is available by
calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with
Clickability at http://www.facebook.com/clickability and
http://twitter.com/clickabilityinc.

©2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in
the United States and/or other countries. Other brand and product names are
trademarks or registered trademarks of their respective holders. Information
is subject to change without notice. All rights reserved.

SOURCE Clickability, Inc.

Shira Frantzich of Sterling Communications, +1-408-884-5156,
sfrantzich@sterlingpr.com, for Clickability