Zatista Opens Online Marketplace for the Everyday and Emerging Art Collector

PHILADELPHIA, PA, Oct 05 (MARKET WIRE) --
Today Zatista (www.zatista.com), an online marketplace that connects
people in search of high-quality, original art with unique, affordable
works from all over the globe, announced it is now open to the public.
Launched in beta earlier this year, the site now features close to three
thousand distinctive works created by emerging and established artists
from more than 20 different countries.

Zatista helps demystify art and makes it accessible to everyday people,
providing several unique tools to allow people to explore and discover
what they truly like. For example, Zatista's patented Art Explorer shows
buyers similar works and styles they may enjoy, based on images they
express interest in using the tool. Visitors can narrow their search by
style, medium, size, color or price, and zoom in to get a better sense of
the texture and detail in the work. Art 101 helps educate new buyers on
the basic terminology and top questions involved in making an art
purchase. Lastly, Zatista's "See in a Room" feature allows prospective
buyers to virtually position a piece of artwork in a typical living
space, to see what it will look like at home.

"We wanted to give people a way to find affordable, original art they like
in a non-stuffy setting," said Pete Borowsky, founder and CEO of Zatista.
"Many people end up decorating their homes with prints from chain stores
because they can't find original art in their price range or they feel
intimidated walking into a local gallery. Zatista helps those people find
what they're looking for from the comfort of their own homes."

Zatista's inventory is "lightly curated" to ensure a good mix of styles,
media types and price points. Photography, painting, drawing, digital and
mixed media selections range from $25 to $20,000, although most pieces are
priced well under $1,000. Prices are displayed front and center, making it
easy for buyers to find art that speaks to their style without breaking
their budget. A Buyer Guarantee provides a safe shopping environment,
allowing buyers to return a work if for any reason they are not satisfied.

For artists and galleries, Zatista provides a simple, cost-effective way
to build an online presence and reach a global marketplace of buyers. The
site has no membership or listing fees. Once a piece is sold, the company
takes a small percentage of the sale price -- a much lower commission
than that of a typical offline gallery.

"The Internet has made it possible for people to find more original art,
but navigating the oceans of junk to find something appealing is something
most people don't have time for," said Borowsky. "Zatista does that work
for them, bringing high-quality, affordable art to those who are looking
for it today."

About Zatista

Zatista's online marketplace connects people in search of high-quality,
affordable, original art with unique works from all over the world. The
site offers nearly three thousand unique works of art from more than 20
countries in a wide variety of styles, media and prices. An expansive
selection, features tailored specifically to discovering and buying art,
and a clean, elegant design add a level of convenience previously
unavailable to art buyers, making Zatista the go-to online destination for
fine and contemporary art and photography.

Media Contact:
Ali Croft
Just Drive Media
(510) 932-1878
Email Contact

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