True Influence and Jigsaw Launch LeadPACs(TM), Pay for Performance B2B Lead Generation

True Influence and Jigsaw Launch LeadPACs(TM), Pay for Performance B2B Lead
Generation

BETHESDA, Md., Oct. 5 /PRNewswire/ -- True Influence, a leader in marketing
automation, today announced a partnership with Jigsaw to provide LeadPACs, the
first pay-for- performance lead generation service for B2B marketers.

LeadPACs allow companies to pair True Influence's robust demand generation
software engine with Jigsaw, the world's most complete and current source of
B2B contact records. They deliver scored, qualified and sales-ready leads to
customer sales teams in real-time.

Marketers are able to narrowly define their lead profile requirements within
Jigsaw and use True Influence to automate and measure the prospects'
behavioral interests. Leads can be fed directly into Salesforce or other CRM
system so new sales prospects are automatically captured.

True Influence CEO Brian Giese said, "We are committed to providing automatic,
cost-effective leads that will amplify the sales performance of any B2B
company. This partnership allows sales and marketing to work smarter and
reduce the cold-calling struggle by generating an automatic lead flow for
sales."

For more information, please visit http://enterprise.jigsaw.com

About True Influence

True Influence provides simple, on-demand marketing automation software which
plans, executes and measures marketing campaigns that drive leads to sales.
Using True Influence, marketers are able to prioritize, track, score, and
nurture leads based on behavior - giving them insight as never before.
Supporting every size business, from start-up to public companies, the True
Influence platform delivers progressive insight on prospects, their needs, and
their purchase intentions, enabling marketers with a powerful, single source
of marketing intelligence. As a result, True Influence helps organizations
increase marketing ROI, maximize sales resources and close deals faster. For
more information, call 301-365-6600 or visit us at www.trueinfluence.com

CONTACT: Marianne Mannschreck of True Influence, +1-301-365-6600,
mmannschreck@trueinfluence.com

SOURCE True Influence

Marianne Mannschreck of True Influence, +1-301-365-6600,
mmannschreck@trueinfluence.com