IDeaS Wins Best of SaaS Showplace Award

MINNEAPOLIS--(Business Wire)--
IDeaS Revenue Optimization, the leading provider of pricing, forecasting and
optimization solutions and services, was today named the latest winner of the
Best of SaaS Showplace (BoSS) Award. The program is aimed at promoting the
measurable business benefits being delivered by today's Software-as-a-Service
(SaaS) solutions.

The BoSS Awards program was announced in January 2009 as the latest initiative
by THINKstrategies, the leading strategic consulting company focused on the
business implications of the on-demand services market, to bring attention to
SaaS and cloud computing companies that are producing tangible business benefits
for specific user organizations. These benefits include increased sales, lower
costs, higher customer satisfaction, faster operations and greater
profitability.

The following customer success stories are examples of the business benefits of
IDeaS` SaaS solutions:

* Kempinski`s Hotel Baltschug in Moscow has increased its average room rate 22
percent year on year, which resulted in a revenue increase of $4 million.
Kempinski`s Mall of the Emirates generated 28 percent growth in ADR following a
pricing review and enhanced use of the IDeaS V5i solution.
* Protea Hotels, the largest hotel group in Africa with over 100 properties
across the continent, increased the Revenue per Available Room (RevPAR) at its
Wanderers Hotel in Johannesburg 15 - 20 percent since 2006.
* The LA Wilshire Grand Hotel, a 900-room property in the heart of downtown Los
Angeles, generated a 4 percent revenue increase and has reduced forecasting
inaccuracy to 1 percent as a result of implementing the IDeaS V5i solution in
2005. In addition, implementing the SaaS solution allowed the revenue manager to
redefine his role and increase his value to the hotel, by focusing more time on
strategic decision-making and less time on data entry.

It is for these reasons that IDeaS has been named a Best of SaaS Showplace Award
winner. A full description of the company's winning BoSS Award submission can be
found at http://www.saas-showplace.com/awardSummary.php?key=1325.

"We are pleased to be recognized for our role as early proponents of SaaS for
the hospitality, travel and transportation industry," said Linda Hatfield, vice
president of product management and marketing, IDeaS. "This award is significant
to IDeaS because it reinforces our belief that solutions delivered via SaaS are
the way of the future. We will continue to leverage our expertise in SaaS to
deliver innovative pricing, forecasting and optimization solutions to the
market."

"In today`s challenging economic climate, it is critical that companies optimize
their revenue opportunities,"stated Jeffrey M. Kaplan, the founder of the SaaS
Showplace and managing director of THINKstrategies, the strategic consulting
firm which conceived and administers the Showplace."IDeaS` SaaS solutions have
demonstrated that they can help companies identify and capitalize upon new
revenue opportunities, enhance their customer relationships and strengthen their
competitive position."

About IDeaS Revenue Optimization

IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and
Optimization solutions and services. IDeaS` Solutions are implemented via
Software as a Service (SaaS) deployment with very little infrastructure,
guaranteeing small upfront costs and easy implementation. IDeaS` Advantage and
IDeaS for Success services help at all levels of a client`s
organization-strategic through operational- and our integrated approach
differentiates IDeaS from the competition and creates the foundation for a
successful partnership. Headquartered in Minneapolis, IDeaS has technology,
support, sales and distribution offices in North and South America, the United
Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more
information, visit www.ideas.com.

Mulberry Marketing Communications
Megan Davidson
mdavidson@mulberrymc.com
+1 312 664 1532
IDeaS Revenue Optimization
Star Bazella, Marketing Manager
star.bazella@ideas.com
+1 952 698 4200

Copyright Business Wire 2009