Saffronart's Autumn Online Auction of Fine Jewels 2009

October 7-8, 2009

NEW YORK, Oct. 5 /PRNewswire/ -- Saffronart, India's leading online auction
house for modern and contemporary Indian art and jewelry, is holding its
Autumn Online Auction of Fine Jewels on October 7-8th, 2009. With total sales
estimates of 2.9 to 3.5 million USD, the 207 lots will include a range of
exclusive pieces by contemporary designers, such as Shaill Jhaveri and Alpana
Gujral, exceptional limited edition watches, unique objets d'art, and signed
pieces from international jewelry houses like Cartier, Harry Winston and
Tiffany & Co.

A pioneer of online art auctions, Saffronart, founded in 2000, is a global
company with deep Indian roots. Saffronart has both broadened and simplified
access to fine art and jewelry, in addition to setting global pricing
benchmarks and transforming the landscape of Modern and Contemporary Indian
Art. Its robust online platform and secure technology offers clients a
personal, intuitive and effortless auction experience, allowing access to
published prices, certificates, multiple images, histories and backgrounds of
pieces, designers, and information on traditional techniques.

The Autumn Online Auction will offer several men's pieces, including limited
edition watches from Audemars Piguet, Cartier and Jaquet Droz, and cufflinks
encrusted with precious and semiprecious stones, along with strands of large,
natural pearls and prized rubies, emeralds and diamonds set in glittering
mounts and a selection of pieces that draw on traditional Indian design
techniques, like elaborate mina or enamel pendants and 'kada' bangles. For the
first time, the sale will also include special Objets d'Art, such as jeweled
minaudieres, enamel boxes set with pearls and gemstones and jeweled sculptures
by artist Prithpal S. Ladi.

Another special feature will be the ability to use Saffronart's new mobile
bidding application, which enables auctioneers to bid for their favorite
pieces via mobile phone with all the capabilities of regular online bidding.
Already receiving a strong positive response, with a successful debut at
Saffronart's recent September Online Auction, the company anticipates
increasing numbers of mobile sales as more customers learn and begin using the
application.

The October auction will be accompanied by an illustrated catalogue, exclusive
preview events in New Delhi and Mumbai and followed by a series of global
events aimed at raising awareness about India's critical position in the
global jewelry market and its multifaceted gemological heritage.

For Further Details Please Contact:

Robin Davis, The Townsend Group, 203.622.1334,
robindavis@townsendgroupmedia.com

SOURCE Saffronart

Robin Davis, The Townsend Group, +1-203-622-1334,
robindavis@townsendgroupmedia.com