Siegel+Gale Helps Care Support of America Connect with Baby Boomers Caring for Aging Parents

Siegel+Gale Helps Care Support of America Connect with Baby Boomers Caring for
Aging Parents

NEW YORK, Oct. 6 /PRNewswire/ -- Siegel+Gale, one of the world's premier
strategic branding companies, has completed a major rebranding project for
Care Support of America, a national family care manager service formerly known
as Your Support Nurse. Care Support of America, which is staffed by registered
nurses with at least 10 years of experience in eldercare, provides practical
guidance and compassionate support to family members coordinating care for
their aging parents or spouses -- from finding in-home aides, nurses, and
equipment for aging safely at home to organizing a parent's return home from
hospitals to understanding doctors' treatment plans and insurance benefits.

The new Care Support of America identity and "Trusted Guidance as Your Parents
Age(TM)" tagline reflect CSA's national scope and commitment to helping
families. A new logo of stylized stars symbolizes the changing relationship of
adult children becoming caregivers for their parents, as well as the guidance
that Care Support of America offers to its clients.

"Everyone involved in caring for aging parents needs to know about Care
Support of America," says Alan Siegel, Chairman and CEO of Siegel+Gale. "CSA
has a particular challenge in the eldercare space. We all discover as we begin
to become involved in our parents' care that eldercare is an intricate web of
services that are national, regional, statewide, and local; for-profit and
non-profit; medical and non-medical; and for the most part well-meaning but
also with the potential for elder abuse or fraud."

Care Support of America is unique. Its approach to family caregiving has been
published in respected peer-review and trade publications, and has been proven
in clinical research to extend aging at home, improve patient outcomes and
satisfaction, and reduce time in nursing homes.

Siegel+Gale redesigned Care Support of America's robust new Website
(www.caresupportofamerica.com), which launched on October 5 and now includes
expanded information, tools, insights, and checklists for family caregivers
who are coordinating care, with professional help or on their own.

"Siegel+Gale really understands the Care Support of America brand promise,"
says Dan Tobin, M.D., Founder and CEO. "It's in our DNA at Care Support of
America to help our clients solve eldercare problems so that they can focus on
spending positive, meaningful, quality time with their aging parents."

To speak with Alan Siegel, or learn more about Siegel+Gale, please contact
Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at
212-588-8788 or news@teminandco.com.

About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic
branding companies and a pioneer in simplifying complex customer
communications. Since it was founded by Alan Siegel in 1969, the firm has
applied the art and science of simplicity to create branding programs that
have helped many of the world's best-known organizations excel. Driven by its
philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing
innovation to the corporate branding field, including transforming complex,
incomprehensible customer communications into plain English; helping clients
create distinctive brand voices across all their communications; transporting
brands onto the Internet; and aligning the brand experience with the brand
promise.

The firm's clients include AARP, Aetna, American Express, Bank of America,
Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus,
Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association,
Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los
Angeles, San Francisco, London, and Dubai, and strategic partnerships around
the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a
leading global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms serve over 5,000 clients in more
than 100 countries.

About Care Support of America
Care Support of America (www.caresupportofamerica.com) is an independent
family care manager service that helps identify and solve family caregiving
problems to provide trusted guidance as your parents age. The service begins
with a personal family care manager on the phone, working with your parent's
physician and a local nurse, to locate and mobilize trusted home care
resources in the parent's community; help you understand the doctor's
treatment plans and information; help insure that parents remain independent
in their home; and answer questions about Medicare, long-term insurance, and
basic finances. Care Support of America has provided family care manager
services in 32 states and Canada.

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Alan Siegel
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79945

SOURCE Siegel+Gale

Davia Temin, Christine Summerson, or Trang Mar, all of Temin and Company,
+1-212-588-8788, news@teminandco.com, for Siegel+Gale