Forging a New Hard Drive: LaCie Partners with Designer Philippe Starck

"Sculptured Magma Symbolizes the Power Within"

PARIS--(Business Wire)--
LaCie:

• Designed by Philippe Starck; includes iconic signature

• Protect your data with thick resistant aluminum casing

• Launch any application with touch-sensitive surface

• Schedule automatic backup via intuitive software

Today LaCie, in collaboration with world-famous designer Philippe Starck,
announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard
Drive. The new products showcase more than just Starck`s iconic signature; there
is an intellect revealed throughout each component of the design.

From Philippe Starck: "Technological genius explodes exponentially, each time
with incredible power whose limits are yet to be known. The power remains, never
abating, symbolically characterized by the sculptural magma that one attempts to
cleave, to master within this geometrically perfect strongbox. A symbol of
strength mastered, of freedom guided, of incandescent magma heeding to the form
of its cast. The interpretation is free. But the mystery remains."

Complementing Starck`s design philosophy is an intelligent surface that responds
to your touch. Exclusively featured on the LaCie Starck Desktop Hard Drive, you
can customize the touch-sensitive surface to open an application of your
choosing with the touch of a finger. It`s an easy, efficient way to streamline
your digital life.

Encased in sturdy aluminum, the LaCie Starck Desktop Hard Drive and LaCie Starck
Mobile Hard Drive offer the most resistant choices for consumer hard drives on
the market. The durable exterior protects the hard drives from shock and
overheating, making them thoroughly dependable. The LaCie Starck Desktop Hard
Drive features a status LED in the form of Starck`s signature symbol. The symbol
glows orange or green to indicate different activity. The LaCie Starck Mobile
Hard Drive offers a built-in USB cable, uniquely placed for convenient storing
and data accessibility.

"Choosing to work with my good friend and exceptional designer Philippe Starck
is always exciting. He brings a poetry to his work, and helps us deliver
products that combine function and beauty," said Philippe Spruch, Chief
Executive Officer, LaCie. "The new Starck products showcase this amalgamation
perfectly with LaCie`s constant innovation and Starck, who is the ultimate
designer."

The LaCie Starck Hard Drives come standard with the versatile USB 2.0 interface,
making it a user-friendly companion to your PC or Mac®. In addition, the drives
comes with one of the most robust software bundles on the market - including
LaCie Backup Assistant and LaCie Desktop Manager - helping you format, back up
and customize your hard drive.

Fifteen years after LaCie`s first collaboration with Philippe Starck, which
resulted in the award-winning "Toaster" hard drives, the new Starck Hard Drives
underscore the importance of developing products that are as functional as they
are beautiful.

Availability

The LaCie Starck Desktop Hard Drive is available in 1TB and 2TB capacities, and
the LaCie Starck Mobile Drive in 320GB and 500GB capacities. Products are
available at LaCie Online Store, LaCie Corner, LaCie Reseller+, and through
authorized resellers and retailers, starting at the suggested retail price of
$129.99 for the Desktop and $99.99 for the Mobile (excluding VAT). For more
information, visit www.lacie.com.

About Philippe Starck

For more than 30 years, Philippe Starck has been creating objects that have had
an impact on the world. Designs such as the revolutionary lemon juicer or the
transparent Louis Ghost chair have become cult items. He is also credited with
setting the standard for creating classic hotels all over the world. His recent
projects have included the artistic direction of a spaceport in the USA, a
120-meter yacht, and a personal windmill. Philippe Starck is a tireless and
rebellious citizen of the world, who considers it his duty to share his ethical
and subversive vision of a fairer world. He stays tuned in to our dreams,
desires and needs - sometimes before we get there ourselves - by making his work
a political and civic act, which he accomplishes with love, poetry and humor.
For more information visit www.starck.com.

About LaCie

Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong,
LaCie is the leading manufacturer of computer peripherals for Windows, Apple and
Linux users. LaCie creates external storage solutions and color monitors that
help professionals and everyday people easily manage their digital lives. LaCie
has differentiated its products through original designs and leading-edge
technology. Established in France in 1989, LaCie is listed on Euronext under
FR0000054314 (LAC). For more information, visit www.lacie.com

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LaCie
Press:
Kimberly Myers, 503-844-4578
kmyers@lacie.com
or
Sales:
Direct Sales, 503-844-4500
sales@lacie.com
Reseller Sales, 503-844-4500
sales@lacie.com

Copyright Business Wire 2009