Entertainment Fusion Group Secures Hollywood Influencers to Join Ad.ly

TWITTER'S NEWEST ADVERTISING PLATFORM MATCHES CELEBRITIES WITH HIGH-VALUE
ADVERTISERS

LOS ANGELES, Oct. 6 /PRNewswire/ -- Entertainment Fusion Group (EFG) announced
today that the company will be the Agency of Record for Ad.ly, handling PR and
talent procurement for the newest and most innovate advertising platform for
Twitter.

Celebrity endorsements are not new in the world of traditional advertising,
however, Ad.ly's concept is revolutionary in that it enables celebrity Twitter
publishers to monetize on their pages (and optionally donate that money to
charity) by automatically sending one Tweet every other day for seven days for
each advertising campaign they approve. Celebrities are able to use the Ad.ly
platform to allow brands to utilize social media via their Twitter pages to
advertise, versus the traditional way of advertising through other media, thus
Ad.ly is the new wave of celebrities endorsing brands. This revolutionary
concept of utilizing celebrity Twitter publishers maximizes the amount of
viewers as brands are able to reach larger numbers of potential consumers with
each Tweet.

EFG's connection to the entertainment industry allows them to align their
clients with some of the biggest celebrities in the world. Signing Ad.ly to
their impressive client roster allows EFG to be the conduit between
advertisers who utilize social media and the entertainment industry. To date,
EFG has secured celebrities ranging from Kim Kardashian to Joel McHale to
become Ad.ly celebrity Twitter publishers.

"When I met with the developers of Ad.ly six months ago, I instantly knew that
this platform would forever change the way that advertisers utilize social
media," says Peter Philipp Wingsoe, managing director of EFG. "Our company
has built our reputation on our strong presence in Hollywood. It made sense
for us to be Ad.ly's AOR as our relationships enable us to bring the right
celebrities to Ad.ly, thus bringing advertisers closer to their target
demographic than ever before."

EFG, a full service communications and marketing agency with headquarters in
Los Angeles and New York City, has the proven ability to craft and deliver
successful campaigns to build brands in the lifestyle, fashion, beauty,
hospitality, film, television, music, and overall entertainment industry with
core competencies in special events and celebrity relations.

For further information please visit www.efgpr.com.

SOURCE Entertainment Fusion Group

Joyce Sevilla of Entertainment Fusion Group, +1-310-432-0020, ext. 108,
joyce@efgpr.com