Who's Ready for Some Football?

Wed Oct 7, 2009 9:01am EDT

* Reuters is not responsible for the content in this press release.

ESPN created buzz around Monday Night Football's 40th season by taking
game play to the streets and allowing millions of pedestrians the chance
to play on an NFL field.

    ESPN promoted the football season by creating a ground-breaking digital
experience that allowed anyone who walked past the displays the chance
engage in a one-on-one challenge with a selected quarterback. The goal of
the street-level game was to catch as many footballs as possible, and high
scoring game players were able to submit their scores in real-time and see
how they measure up to users in other cities.

    The quarterback selection capability was paired with real-time updates
that showed a countdown to the next game. This proves the display was not
only innovative and attention-grabbing, but smart.

    Each installation uses a combination of three technologies, including:
projected capacitive touch, gesture based natural UI, and real-time
dynamic data. The fusion of these high-tech features allowed the displays
to deeply immerse the user on a level that exceeded any other interactive
advertising of its kind.

    To present ESPN with this one-of-a-kind digital experience, Monster Media,
the global leader in storefront body responsive advertising, teamed up
with Wieden & Kennedy and MacDonald Media and developed a game where
everyone could really 'get in the zone.'

    These cutting-edge displays were strategically located in
highly-trafficked areas in New York, Boston and Chicago. Users were drawn
to the massive displays by vibrant static signage surrounding an
interactive custom LCD wall that enticed users to approach the unit and
interact with the game.

    To check out the complete Monday Night Football schedule and coverage
please go to: http://sports.espn.go.com/mnf/.

    For more information on Monster Media, go to: www.monstermedia.net.

    About Monster Media:

    Monster Media remains the leader of advertising that responds to
consumer's body movements and storefront domination programs. Their
ability to deliver quality programs and customer service has allowed them
to expand their presence across the globe with network applications
including: storefront dominations, mass transit, airports, sport and
entertainment venues and custom events. Since its inception in 2005,
Monster Media has executed over 250 storefront ads globally and worked
with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to
bring their messages to life. All campaigns are monitored and maintained
around the clock by Monster Media.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1081510

Media Contact:
Lauren Hyer
407-478-8163 ext. 131
Email Contact
Monster Media

Copyright 2009, Market Wire, All rights reserved.

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