Research and Markets: US Athletic Retail Market Report: 2009 Edition - How is the Athletic Retail Market and its Consumers Effected by the Economic Recession

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/a7c3cc/us_athletic_retail) has
announced the addition of the "US Athletic Retail Market Report: 2009 Edition"
report to their offering.

Worldwide consumers are facing the impact of economic recession and athletic
goods market has also been affected. However, footwear is considered to be less
cyclical than apparel when consumer spending is under pressure. Analysts are
expecting market stabilization over the next few months but not a quick
recovery.

The US is the largest sporting goods market in the world. A key issue facing the
industry is rising raw material prices and labour costs in Asia, a major
outsourcing destination for footwear and apparel manufacturers.

The sporting goods industry is highly fragmented. The smaller and financially
weak companies could be forced to exit the market in future. Major retailers are
restricting store growth and reducing their presence in under performing or
over-saturated markets.

Nike and Adidas together account for the largest share of the global athletic
footwear and apparel market. Market leader Nike has a significant lead over
Adidas in footwear market while they are closer competitors in athletic apparel
market.

By combining SPSS Inc.'s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry and
created regression models with SPSS Base to determine the future direction of
the industry. Before deploying the regression model, the relationship between
several independent or predictor variables and the dependent variable was
analyzed using standard SPSS output, including charts, tables and tests.

The report analyzes the US athletic apparel and footwear market. The competitive
landscape of apparel and footwear market is discussed, both at manufacturer and
retail level. It further analyzes the major trends prevalent in the athletic
goods market. The report also profiles the major athletic goods manufacturers
and retailers, focusing in-depth on their business strategies.

Key Topics Covered:

1. Introduction

2. Market Size 2.1 Sporting Goods Market 2.2 US Athletic Footwear Market

3. Competitive Landscape

4. Market Trends 4.1 Footwear less Cyclical than Apparel 4.2 Focus on Store
Productivity 4.3 Rising Raw Material & Labour Prices 4.4 Rising Retail Prices

5. Company Profiles 5.1 Nike 5.2 Adidas 5.3 Foot Locker 5.4 Finish Line

6. Industry Outlook 6.1 Market Forecast 6.2 Forecast Methodology 6.2.1 Dependent
and Independent Variables 6.2.2 Correlation Analysis 6.2.3 Regression Analysis

Companies Mentioned:

* Nike
* Adidas
* Foot Locker
* Finish Line

For more information visit
http://www.researchandmarkets.com/research/a7c3cc/us_athletic_retail

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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