Dunkin' Donuts Opens First Stores in Guangdong Region of China

* Reuters is not responsible for the content in this press release.

Wed Oct 7, 2009 11:13am EDT

Grand Opening in Shenzhen Marks Second Chinese Province Dunkin' Donuts has
entered since 2008.  More than 150 Dunkin' Donuts locations expected to open
in Guangdong over the next 10 years





CANTON, Mass., Oct. 7 /PRNewswire/ -- As part of its greater China expansion
strategy, Dunkin' Donuts, the world's largest coffee and baked goods chain,
recently opened its first two shops in Shenzhen, Guangdong Province.  The
first shop is located on the first floor of the Gold World Business Center,
No. 2003, Jiefang Road in the Luohu District.  The second shop is located at
No. 8 of the Liming Building, No. 32 Prince Road, She Kou, Nanshan District.
Additionally, a third shop is expected to open in mid-October, at 109-B
Jinzhonghuan Business Compound, No. 3037 Jintian Rd. Futian Central District.


Shaanxi Stellerich Restaurant Management Co. Ltd., Dunkin' Donuts' franchise
partner in Guangdong, is set to open more than 150 shops in Guangdong over the
next 10 years.  The company is expected to open two additional locations in
Shenzhen by the end of this year.  


Shaanxi Stellerich is one of the largest QSR companies in China and brings
years of retail experience to Dunkin' Donuts.  The company operates multiple
consumer brands in the region including Dunkin' Donuts' sister brand
Baskin-Robbins.  In July 2008, Shaanxi Stellerich became the Baskin-Robbins
franchisee partner for Shanghai, Jiangsu, Zhejiang and Shaanxi Province. 
Shaanxi Stellerich currently operates six Baskin-Robbins shops in Shanghai and
six shops in Xi'an, and expects to open 15 additional shops across both
markets by the end of the year.  


"Our recent success in both Taiwan and Shanghai gives us confidence that the
people of Guangdong will embrace Dunkin' Donuts," said Anthony P. Pavese,
Chief Operating Officer for Dunkin' Donuts International.  "We are committed
to expanding our presence in the region and are extremely proud to expand our
partnership with Shaanxi Stellerich to open the first Dunkin' Donuts shops in
Guangdong Province," added Pavese. 


"Dunkin' Donuts is one of America's most beloved brands, and we believe that
the people of Guangdong will embrace it as well. As Dunkin' Donuts' brand
recognition continues to grow throughout the Asia Pacific region, we are
excited to be a part of it," said Chairman of Shaanxi Stellerich Frank Sun. 
"Stellerich is very proud to be Dunkin' Donuts' local partner in Guangdong and
to introduce the high-quality coffee and baked goods of this brand to the
people of Guangdong."


The Dunkin' Donuts restaurant in Guangdong offers a complete menu of Dunkin'
Donuts internationally recognized coffee and baked goods. The restaurant will
serve items customized to suit local taste preferences such as green tea
donuts, mochi rings, which are cake donuts indigenous to the region, and iced
fruit teas.  The restaurant will be a welcoming environment for customers to
connect with friends and family while discovering new food and beverage
choices. 


To date, Dunkin' Donuts has secured agreements to open a total of 480 shops in
Mainland China over the next 10 years, and expects to sign additional
commitments for expansion in other regions of China in the near future. 
Today, the company has nearly 1,800 Dunkin' Donuts shops in the Asia Pacific
region, including more than 10 in China, 725 in Korea, 600 in the Philippines,
and 260 in Indonesia.


About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories, and the largest coffee and baked goods chain in the world.
Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for three years running. The company has more than
8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global
system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin'
Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit
www.DunkinDonuts.com. 


About Shaanxi Stellerich Food & Restaurant Co. Ltd.
Shaanxi Stellerich, a Xi'an based company, has a long and established
experience in China's QSR industry.  The company also operates concepts KFC,
3R3H (3 Royalty & 3 House), King-Coffee, Royal Kitchen Seafood, Shark Fin
Restaurant, and Lao Tian Mu Soy Sauce Snacks.


SOURCE  Dunkin' Donuts

Andrew Mastrangelo of Dunkin' Donuts, +1-781-737-5200,
andrew.mastrangelo@dunkinbrands.com
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