2009 Adobe MAX Awards Winners Announced

Wed Oct 7, 2009 12:00pm EDT

* Reuters is not responsible for the content in this press release.

Eight Category Winners Receive Awards, Representing Industries and Regions
Worldwide 
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the 2009
MAX Awards. The winners received their awards last night at MAX 2009 in Los
Angeles in a ceremony hosted by actor Mark Hamill. Now in its seventh year, the
MAX Awards is a global program highlighting innovative uses of Adobe software
and technology across a range of applications, from enterprise applications and
customer-facing services to rich-media entertainment and social networking. 

In this year`s competition, more than 450 entries were received from business,
creative and application development professionals worldwide. The top 32 entries
across all eight categories were identified as finalists by a panel of Adobe
judges and industry experts. In an online voting event open from Sept. 28, 2009
through Oct. 6, 2009, the public voted for their favorite finalists. 

Listing of 2009 MAX Awards Winners and Finalists

* Advertising & Branding: Pepsi Max It by Proximity BBDO

Finalists were: 2009 Honda Fit Website by RPA and RED Interactive Agency, 2010
Ford Mustang by Firstborn and Team Detroit, Nestlé - Extrême by unit9 for JWT
Paris

* Education: PD360 by School Improvement Network

Finalists were: Colorado SchoolVIEW-Changing Conversations about Education
through Data Visualization by Colorado Department of Education/Center for
Assessment/Universal Mind, PianoMarvel by Rain, Synchronous Objects by
tracermedia

* Enterprise Productivity: i3CubeTM by i3

Finalists were: Cisco Customer Intelligence Platform by Cisco, Morgan Stanley
Matrix by Morgan Stanley, Virtual Wallet by The PNC Financial Services Group,
Inc.

* Entertainment:MLB.TV Media Player 4.0 (MLB.com) by MLB Advanced Media, L.P.

Finalists were: Big & Small by Plug-in Media, GRAMMY Museum Interactives by
Second Story Interactive Studios, Killzone 2 Webgame by Agency Republic

* Mobile: QNX CAR Application Platform by QNX Software Systems

Finalists were: Fanbase Mobile by AgencyNet and Atlantic Records, Sony Ericsson
QuadraPop by BlueskyNorth Ltd., TeamTool by Mobiletools International Oy and
JAMK University of Applied Sciences

* Public Sector: CommandSim by Equipment Simulations LLC

Finalists were: CO.NX by U.S. Department of State, U.S. Army PDF Mapping by U.S.
Army Geospatial Center, We Choose The Moon by Domani Studios for The Martin
Agency

* Social Computing:SmallWorlds(.com) by SmallWorlds

Finalists were: AllGirlArcade.com/Spark City by Fuel Industries, Geni Family
Tree by Geni.com, Kontain and Kontain Enterprise by Fantasy Interactive, Inc.

* Social Responsibility: RePlay: Finding Zoe/ReJouer: Où est Zoé? by The
Metropolitan Action Committee on Violence Against Women and Children (METRAC)

Finalists were: Fiat eco:Drive by AKQA, Own Your C by AgencyNet and Cactus
Marketing, State of the Sockeye by Periscopic 

Quotes

Kevin Lynch, chief technology officer, Adobe Systems 

"One of the highlights of MAX each year is seeing the impressive flow of
creativity and innovation emerging from our community. MAX Award winners
represent some of the best of the best of real-world examples of how Adobe
technology is being used to create more effective and compelling experiences
across media and screens." 

Helpful Links

To view more information on this year`s winners and finalists, please go to the
MAX Finalist Gallery at 2009 MAX Awards Finalists. There is also additional
detail on 23 other Adobe customers that received Honorable Mention designations
this year. Please go to MAX 2009 Honorable Mentions. 

For additional details, please visit the Adobe MAX 2009 Web site. 

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information-anytime,
anywhere and through any medium. For more information, visit www.adobe.com. 

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe Systems Incorporated in
the United States and/or other countries. All other trademarks are the property
of their respective owners.

Adobe Systems Incorporated
Rebecca Michals, 408-536-4201
rmichals@adobe.com

Copyright Business Wire 2009

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