Industry Leaders Dell and OPI Partner to Deliver a New, Polished Laptop Collection

Wed Oct 7, 2009 12:00pm EDT

* Reuters is not responsible for the content in this press release.

* Deal Adds 26 Exclusive Color Choices for Dell Inspiron Mini, Inspiron and
Studio Laptops with New OPI Partnership
* Clever Names and Colorful Lids Deliver New Style to the PC
* OPI Nail Polish Colors Now Exclusively Available on Dell Laptops

ROUND ROCK, Texas--(Business Wire)--
With colors like "I`m Not Really a Waitress," "Big Apple Red," "Strawberry
Margarita," "Rosy Future" and "Kyoto Pearl," nail polish can say a lot about
personal style. Now, those stylish colors and more will be available exclusively
on Dell consumer laptops through a partnership with renowned nail lacquer
experts OPI. 

The color palette is Dell`s most popular option for consumer laptops, and the
OPI partnership will soon add 26 exciting, high-style OPI fashion shades to the
color and artwork offerings available as options in the Dell Design Studio.
Beginning next month in the U.S., Dell will offer OPI 20 classic colors plus six
Holiday Collection colors including "Dear Santa," "Merry Midnight" and "Smitten
with Mittens." Seasonal choices will vary with Dell and OPI will periodically
revise its other color offerings based on what`s most popular. 

The OPI color options for Dell Mini, Inspiron and Studio laptops will be
available in the Dell Design Studio at first in the U.S. and later in
other countries. Select OPI colors also will be available at many retailers. 

The News:

* Exclusive Dell-OPI partnership brings bold colors to laptops 
* Exclusive OPI color choices offered through Dell Design Studio 
* OPI to offer best-selling shades plus seasonal colors in dynamic gallery


"Dell and OPI`s offerings are a fresh collision of style and power, color and
technology," said Rachna Bhasin, general manager, partnerships and
personalization or global consumer. "OPI`s high style and Dell`s award-winning
technology combine to offer people stylish options that deliver the ultimate
combination of color and connectivity on the go." 

"Beautiful nails really are the ultimate accessory to any look," said Suzi
Weiss-Fischmann, OPI Executive Vice President & Artistic Director. "And now,
with Dell laptops that coordinate with OPI Nail Lacquers, you can match your
nails to your emails!" 

About Dell Design Studio

Design Studio is an interactive gallery of original contemporary artwork
commissioned exclusively for that gives individuals nearly unlimited
potential to turn their laptop into a work of art. The easy-to-use and intuitive
Design Studio was introduced in December 2008 and quickly gained popularity.
Design Studio offers more than 300 creative and colorful personalization
options. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Mau,
Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among
many others. Also included in the design options is artwork from Major League
Baseball teams and from (PRODUCT) RED, which contributes to The Global Fund,
which helps fund AIDS programs in Africa. 

Design Studio also represents a new way to shop for your personal computer and
tailor it to reflect your style. With Design Studio, online shoppers simply walk
through a gallery of portraits and can choose to apply a design, change viewing
angles, zoom in on details and read a short bio that explains the artist`s work.


About Dell

People worldwide can buy Dell (NASDAQ:DELL) online, by phone and in more than
43,000 stores. 

Photos/Multimedia Gallery Available:

Dell Inc., Round Rock
Bob Kaufman, 512-723-5494
Kristin Calcagno, 415-365-8577

Copyright Business Wire 2009

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