Wmode Powers Cricket`s Mobile Content Store and Portal Services
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ClearMode® to be used to power Cricket`s Mobile Media Business SAN DIEGO--(Business Wire)-- Wmode and Cricket Communications, Inc., announced today that they have been working together diligently to re-launch and enhance Cricket`s customer facing mobile content store and portal services. The re-launched service leverages Wmode`s feature rich platform to enhance the user experience to match Cricket`s unique customer base including a new look and feel and the ability to customize the experience based on device, type of service, and demographics. Wmode will manage and operate Cricket`s ringtone and graphic storefront, and news and infotainment services. This provides consistency and efficiency for Cricket and makes Wmode the single source for these services via Cricket`s Mobile Web and MyHomeScreen. Since 2007, Wmode has worked with Cricket to supply a fully managed solution for Cricket`s RingBack Tones music service. In June of this year, Wmode launched a turnkey content distribution solution with Cricket in support of its MyHomeScreen launch. And now, Wmode will expand ClearMode to support its Mobile Web portal and downloadable content store. "We`ve been working closely with Cricket since 2007, and we are thrilled that they selected us to help further grow their mobile content business, while consolidating their various content-services into our ClearMode platform," stated Emanuel Bertolin, CEO for Wmode. "We believe ClearMode provides industry-leading innovation and features to operators such as Cricket. With our dedication to support our clients in all aspects and execution of their digital media business, we strive to help them grow their data revenues and reduce costs. ClearMode will provide Cricket with the most advanced content distribution and merchandizing solution in the North American market." The Wmode account team will work closely with Cricket to build an industry leading mobile content business in the United States by combining Wmode`s mobile content experience and skills with Cricket`s proficiency and knowledge of marketing to its target market. "The ClearMode solution has enabled Cricket to quickly surpass its competitors in both functionality and operational efficiency," said Jeff Toig, vice president, voice and data services for Cricket. "We continue to strive for excellence and Wmode has performed at the highest level, regularly exceeding expectations. Our relationship has grown strong and Cricket looks forward to working with Wmode on new innovative services." About Cricket Communications Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 34 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket`s wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket`s coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com. Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners. About Wmode Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services as a managed service to enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to their consumers. ClearMode, the first complete content distribution solution, has been operated as a managed service since 2002. Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com. Media: Wmode, Inc Tom Beaman, +1 416-617-0506 SVP, Global Marketing and Sales tom.beaman@wmode.com Copyright Business Wire 2009
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