Wmode Powers Cricket`s Mobile Content Store and Portal Services

* Reuters is not responsible for the content in this press release.

Thu Oct 8, 2009 8:00am EDT

ClearMode® to be used to power Cricket`s Mobile Media Business
SAN DIEGO--(Business Wire)--
Wmode and Cricket Communications, Inc., announced today that they have been
working together diligently to re-launch and enhance Cricket`s customer facing
mobile content store and portal services. 

The re-launched service leverages Wmode`s feature rich platform to enhance the
user experience to match Cricket`s unique customer base including a new look and
feel and the ability to customize the experience based on device, type of
service, and demographics. 

Wmode will manage and operate Cricket`s ringtone and graphic storefront, and
news and infotainment services. This provides consistency and efficiency for
Cricket and makes Wmode the single source for these services via Cricket`s
Mobile Web and MyHomeScreen. 

Since 2007, Wmode has worked with Cricket to supply a fully managed solution for
Cricket`s RingBack Tones music service. In June of this year, Wmode launched a
turnkey content distribution solution with Cricket in support of its
MyHomeScreen launch. And now, Wmode will expand ClearMode to support its Mobile
Web portal and downloadable content store. 

"We`ve been working closely with Cricket since 2007, and we are thrilled that
they selected us to help further grow their mobile content business, while
consolidating their various content-services into our ClearMode platform,"
stated Emanuel Bertolin, CEO for Wmode. "We believe ClearMode provides
industry-leading innovation and features to operators such as Cricket. With our
dedication to support our clients in all aspects and execution of their digital
media business, we strive to help them grow their data revenues and reduce
costs. ClearMode will provide Cricket with the most advanced content
distribution and merchandizing solution in the North American market." 

The Wmode account team will work closely with Cricket to build an industry
leading mobile content business in the United States by combining Wmode`s mobile
content experience and skills with Cricket`s proficiency and knowledge of
marketing to its target market. 

"The ClearMode solution has enabled Cricket to quickly surpass its competitors
in both functionality and operational efficiency," said Jeff Toig, vice
president, voice and data services for Cricket. "We continue to strive for
excellence and Wmode has performed at the highest level, regularly exceeding
expectations. Our relationship has grown strong and Cricket looks forward to
working with Wmode on new innovative services." 

About Cricket Communications

Cricket is the pioneer of simple and affordable unlimited wireless services with
no long-term commitments or credit checks required serving more than four
million customers in 34 states. Cricket offers wireless voice and broadband
Internet services over the latest technology, high-quality, all-digital 3G
CDMA2000 1X and 1xEV-DO wireless network. Cricket`s wireless voice service plans
include unlimited anytime minutes, unlimited U.S. long distance, unlimited text
and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited
directory assistance, as well as a variety of calling features and feature-rich
mobile applications such as popular games, ringtones and wallpapers. Cricket
Broadband provides unlimited Internet access anywhere within Cricket`s coverage
areas at speeds comparable to DSL. For more information on Cricket, visit
www.mycricket.com. Cricket is offered by Leap Wireless International, Inc.,
headquartered in San Diego, Calif. For more information on Leap, visit
www.leapwireless.com. 

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap.
Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of
Cricket. In addition, the following are trademarks or service marks of Cricket:
Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket
PAYGo. All other trademarks are the property of their respective owners. 

About Wmode

Wmode operates ClearMode®, a mobile content distribution service that provides
for the recruitment, management, discovery, delivery and payment of mobile
content. Wmode offers a complete suite of technologies and services as a managed
service to enable mobile operators, MVNOs, content providers and media and brand
companies to deliver a broad range of wireless Internet content and services to
their consumers. ClearMode, the first complete content distribution solution,
has been operated as a managed service since 2002. Wmode, founded in September
2000, is a privately held company with offices in Calgary and Toronto, Canada
and Bern, Switzerland. Further information about Wmode can be found at
www.wmode.com.

Media:
Wmode, Inc
Tom Beaman, +1 416-617-0506
SVP, Global Marketing and Sales
tom.beaman@wmode.com

Copyright Business Wire 2009

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