Ingram Micro Prepares IT Manufacturers for Measurable Growth in 2010 with Innovative and Intelligent Channel Marketing

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Thu Oct 8, 2009 8:00am EDT

Ingram Micro Prepares IT Manufacturers for Measurable Growth in 2010 with
Innovative and Intelligent Channel Marketing
Distribution Leader Combines Business Intelligence with Proven Channel
Marketing to Deliver New Lineup of "Breakthrough" Programs at 2010 Marketing
Symposium







SANTA ANA, Calif., Oct. 8 /PRNewswire/ -- Ingram Micro, Inc. (NYSE: IM) today
provided its U.S. manufacturer partners with a first look at the distributor's
new lineup of 2010 "Breakthrough" Channel Marketing Campaigns and Programs,
rooted in data analytics developed by the company's Business Intelligence (BI)
team. The unveiling is taking place today at the Marriott in Anaheim,
California. More than 445 technology and consumer electronics manufacturer
partners and Ingram Micro associates are in attendance. 


"Each year, Ingram Micro's Marketing Symposium event provides our vendors with
an advance look at the marketing services, programs and campaigns offered by
Ingram Micro to our channel partners," says Ingram Micro's Vice President of
Customer and Solutions Marketing Anne Wilcox.  


During the event, Anne Wilcox and Ingram Micro's Vice President of Channel
Marketing, Kirk Robinson will debut a new series of targeted and customizable
marketing campaigns and demand generation programs. Unique to Ingram Micro,
this new lineup of 2010 offerings combine the power of the distributor's
extensive data analytics and BI capabilities with the company's proven channel
and technology marketing expertise. The result is a variety of highly
targeted, customizable marketing and sales efforts that are based on the
science of the numbers and the art of marketing.


"By combining the science of our data analytics and BI teams, with the
ingenuity of our channel marketing organization, we're delivering a signature
of service our manufacturer partners just can't get from anyone else," says
Robinson. "What separates Ingram Micro from other distributors on the market
is our ability to innovate and execute across all lines of business including
marketing, sales and logistics." 


Building upon the success of its well known Partner Smart campaign, Ingram
Micro will demonstrate the unrivaled value of its exclusive channel
communities including the VentureTech Network, SMB Alliance, GovEd Alliance
and System ArchiTECHs, as well as showcase a targeted and more flexible
approach to participation within its technology and solution campaigns. Ingram
Micro's Services Division will also be onsite to highlight the growing success
of its Seismic services, as well as the Ingram Micro Services Network and IT
Staffing Solutions and Reseller Services Portal.


"Growing the IT channel and targeting the right marketing opportunities to the
right partners is a major focus within our marketing and sales efforts," says
Brian Wiser, Senior Vice President, Marketing and Sales for Ingram Micro North
America.  "Ingram Micro's partner communities, Services Division and
vertically-focused technology and solutions campaigns continue to serve as a
significant point of value and differentiation with our manufacturer partners.
In 2010, we're turning up the heat on all of these areas with the ultimate
goal of adding more value to our channel partners and placing even greater
distance between us and our competitors." 


Ingram Micro's 2010 Marketing Symposium will also feature breakout sessions
around the distributor's growing Channel Marketing Services Agency, as well as
other partner enablement opportunities and IT services marketing opportunities
such as Agency Express and other traditional advertising and reseller and
sales engagements.


To learn more about Ingram Micro's marketing services, contact your Ingram
Micro sales representative or visit www.ingrammicro.com. 


About Ingram Micro Inc.
As a vital link in the technology value chain, Ingram Micro creates sales and
profitability opportunities for vendors and resellers through unique marketing
programs, outsourced logistics services, technical support, financial
services, and product aggregation and distribution. The company serves 150
countries and is the only broad-based global IT distributor with operations in
Asia. Visit http://www.ingrammicro.com. 














SOURCE  Ingram Micro Inc.

Marie Rourke of WhiteFox Marketing, +1-714-680-0335, marie@whitefoxpr.com, for
Ingram Micro Inc.
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