BioWare`s Dragon Age: Origins to Feature Premium Downloadable Content at Launch

New Content to Provide Gamers With Hours of Additional Gameplay, a New Party
Member, Exclusive Armor, Mysterious Abilities, a New Base and More
EDMONTON, Alberta--(Business Wire)--
Leading video game developer BioWare, a division of Electronic Arts Inc.
(NASDAQ:ERTS), today announced that it has crafted special bonus content for
Dragon Age: Origins to be released on launch day. The award winning developer
will release several packs of downloadable content (DLC) for the highly
anticipated RPG including The Stone Prisoner, the Blood Dragon Armor and
Warden`s Keep.

"BioWare is dedicated to delivering at high quality for our fans, and we`ve
created something quite special here, some really cool new downloadable content.
A brand new party member, fresh adventures and environments to explore, plus
powerful new items and abilities - together these will enrich and extend the
core game experience, and enable our fans to dive even deeper into the dark,
heroic fantasy universe of Dragon Age,"said Dr. Ray Muzyka, co-founder of
BioWare and the Group General Manager of the RPG/MMO Group at EA.

InDragon Age: Origins, players take the role of a Grey Warden, one of the last
of an ancient order of guardians. Now, as a rising evil threatens to destroy all
life, it is up to players to unite the shattered lands and slay the corrupted
dragon known as the Archdemon. To restore peace, players must make ruthless
decisions and be willing to sacrifice their friends and loved ones for the
greater good of mankind. On this journey, players will need to make critical
choices that affect the various members of their party.

The Stone Prisoner will give players access to the mighty stone golem Shale who
can become one of the most powerful party members in the game. Shale comes with
its own personal back-story and unique quests for the player to discover. The
Stone Prisoner DLC will also include new environments, items and hours of
additional gameplay, further deepening the epic Dragon Age experience. TheStone
Prisoner will be available to original purchasers ofnew copies of Dragon Age:
Origins at no additional cost via a code* on an insert card in the retail
version or as provided by the retailer for digital purchases. The Stone Prisoner
can also be purchased separately for $15 on the PlayStation Store, the PC via
the in game menu or for 1200 points on Xbox LIVE Marketplace.

The Warden`s Keeppremium DLC will provide players of Dragon Age: Origins with a
new dungeon-exploring adventure, new loot including a set of ancient Grey Warden
armor, a chance to gain two of six mysterious new abilities, a new base complete
with merchants and a party chest to store their hard-earned items. The Warden`s
Keep adventureis based on an ancient myth in the Dragon Age universe, where two
centuries ago the legendary guardians known as the Grey Wardens were expelled
from the land amidst a storm of blood and betrayal. Until very recently, the
Wardens have been in exile, while their fortress remains overgrown and
reportedly haunted. Over the long years, legends of great treasures and
forgotten lore have been told of this hidden location, but no one has ever
ventured there and returned alive. Warden`s Keep gives gamers the chance to
unearth this lost chapter of Grey Warden history. With their trusty party and a
new guide, Dragon Age: Origins players will have an opportunity to unravel the
mystery behind the fall of Warden`s Keep, and finally reclaim it for the order.
Warden`s Keep will be available for $7 on the PlayStation Store, the PC via the
in game menu or for 560 points on Xbox LIVE Marketplace. It is also included
with the purchase of the Digital Deluxe Edition via a code provided by
retailers.

In addition, BioWare will release the Blood Dragon ArmorDLC, a set of themed
armor that will give players additional protection in combat. This DLC is
available to players who purchase a new copy of Dragon Age: Origins (original or
Collector`s Edition) via a code* included with the game. This armor will be
available for use in both Dragon Age: Origins on the PlayStation 3 computer and
entertainment system, Xbox 360 videogame and entertainment system and PC and in
Mass Effect 2 on the Xbox 360 and PC.

Dragon Age: Origins will be released on November 3rd in North America and
November 6th in Europe on the Xbox 360 videogame and entertainment system and
PC. The PlayStation3 version will follow later in November. Dragon Age:
Originsis rated M by the ESRB and 18+ by PEGI.

*One-time use code available with full retail purchase. Expires April 30, 2010.

About BioWare

BioWare develops computer, console, handheld, mobile and online video games
focused on rich stories and memorable characters. Since 1995, BioWare has
created some of the world's best-selling titles, including the award-winning
Baldur's Gate and Neverwinter Nights series, Star Wars: Knights of the Old
Republic and Sonic Chronicles: The Dark Brotherhood (for the Nintendo DS).
Original BioWare-created intellectual properties include Jade Empire and the
2007 Game of the Year, Mass Effect. With studios in Edmonton (Alberta, Canada),
Montreal (Quebec), and Austin (Texas), BioWare is hard at work on the epic
fantasy roleplaying game, Dragon Age: Origins,Mass Effect 2, the epic sequel to
Mass Effect, and the story-driven massively multiplayer game, Star Wars: The Old
Republic, as well as several unannounced projects. In 2008, BioWare was acquired
by Electronic Arts, a leading global interactive entertainment publisher. For
more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a leading global
interactive entertainment software company. Founded in 1982, the Company
develops, publishes, and distributes interactive software worldwide for video
game systems, personal computers, wireless devices and the Internet. Electronic
Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had
31 titles that sold more than one million copies. EA's homepage and online game
site is www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered
trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S.
and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of
companies and used. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Nintendo DS is a trademark of Nintendo. All other trademarks
are the property of their respective owners.

Electronic Arts
Tammy Schachter, 650-628-7223
Senior Director of PR
tschachter@ea.com
or
47 Communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
or
EA Games Label PR
Erik Einsiedel, 780-430-0164 ext. 1146
erik@bioware.com

Copyright Business Wire 2009