Samsung Mobile and Sybase to Deliver Advanced Mobility Solutions for Enterprise Customers

Bolstering Mobile Information Worker Productivity Through Fast, Secure and Easy
Access to Enterprise Applications
SAN DIEGO--(Business Wire)--
Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone
provider in the U.S.,1 and Sybase, Inc. (NYSE: SY), an industry leader in
delivering enterprise and mobile software, today announced collaboration plans
to deploy, manage and secure Windows Mobile powered smart phones for enterprise
customers. The project will provide mobile knowledge workers with advanced
access to business-critical applications.

The collaboration centers on Samsung Mobile`s commitment to deliver high
quality, full-featured and enterprise- ready mobility smart phones that bring
the power and capabilities of an office computer to a mobile device. As a
provider of one of the industry`s leading2enterprise device management
platforms, Sybase will allow enterprises to extend information securely, making
it useful for people anywhere. Samsung Mobile`s smart phone devices are designed
with full feature sets and include QWERTY keyboards with turbo scroll and
responsive touch screens such as the Samsung Propel Pro, Samsung Jack, Samsung
Epix, Samsung Saga, Samsung Omnia and the recently announced Samsung Intrepid.
These devices are designed so mobile workers can send and receive emails, view
and update their calendars, read documents and access the Internet, no matter
where they are. Moreover, enterprise users will have fast and easy access to
corporate information and resources when running mission-critical applications.

"Our work with Sybase is a prime example of Samsung Mobile`s commitment to
delivering mobile devices designed with enterprise-ready features and
customization capabilities that advance employee productivity," said Gavin Kim,
vice president, Content and Data Services and Enterprise Enablement for Samsung
Mobile. "We will continue to develop new solutions to power specific business
applications to ensure enterprise mobility initiatives are aligned with business
goals. We've found a collaborator in Sybase with a very successful track record
of managing these deployments for customers."

Sybase was selected for this collaboration with Samsung Mobile based on the
capabilities and strength of its mobile enterprise application platform and
proven leadership in the enterprise mobility space. As part of the
collaboration, Sybase and Samsung Mobile will significantly reduce the
complexities with securely extending corporate information to consumers who are
increasingly bringing personal smart phones into the workplace. The plan
reinforces both companies commitment to supporting all enterprise customers and
end users - regardless of the scope and type of mobility deployment.

"Building a strategic ecosystem is critical to meeting the demands of the
rapidly growing enterprise mobility industry," said Willie Jow, vice president
of Sybase`s Enterprise Mobility Group. "Our work with Samsung Mobile will arm
information workers with enterprise-ready devices capable of easy integration
within IT frameworks while maintaining the integrity and privacy of enterprise
information."

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung
Electronics Co., Ltd., researches, develops and markets wireless handsets and
telecommunications products throughout North America. For more information,
please visit www.samsungmobileusa.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices across 61 countries, the company consists of two business units:
Digital Media & Communications and Device Solutions. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit http://www.samsung.com.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to
manage, analyze and mobilize information. We are recognized globally as a
performance leader, proven in the most data-intensive industries and across all
major systems, networks and devices. Our information management, analytics and
enterprise mobility solutions have powered the world`s most mission-critical
systems in financial services, telecommunications, manufacturing and government.
For more information, visit http://www.sybase.com. Read Sybase blogs:
http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc. All other company and product
names mentioned may be trademarks of the respective companies with which they
are associated.

Special Note: Statements concerning Sybase`s business relationships and related
products are by nature forward-looking statements that involve a number of
uncertainties and risks and cannot be guaranteed. Factors that could cause
actual events or results to differ materially include shifts in customer demand,
rapid technological changes, availability and quality of third party products,
competitive factors and unanticipated delays in scheduled product availability.
Some of the risks are detailed from time to time in Sybase`s U.S. Securities and
Exchange Commission filings, copies of which can be viewed on Sybase`s web site
at www.sybase.com.

1 Based upon reported shipment data from Strategy Analytics Q2 2009 U.S. Market
Share Handset Shipments Report.

2 The Forrester Wave: Mobile Device Management Solutions, Q2 2009, Forrester
Research, Inc., April 27, 2009. IDC, Worldwide Mobile Device Management
Enterprise 2009-2013 Forecast 2008 Vendor Shares Report, Doc # 218680, June
2009. IDC, Worldwide Mobile Middleware 2009-2013 Forecast and 2008 Vendor Shares
report, Doc # 219186, July 2009.

MWW Group for Samsung Mobile
Matt Averitt, 214-587-8130
maveritt@mww.com
or
Bite Communications for Sybase, Inc.
Samantha Chen, 416-217-0777
samantha.chen@bitepr.com

Copyright Business Wire 2009