Citibank Launches Citi Mobile(R) En Espanol

First major U.S. bank to offer mobile banking in Spanish

NEW YORK, Oct. 8 /PRNewswire/ -- Hispanic consumers now have even more options
when it comes to their everyday banking. Citibank has just launched Citi
Mobile en Espanol to enable customers who prefer to bank in Spanish to do so
from their smartphones. The Spanish-language service lets customers manage
their accounts, pay bills, locate Citibank branches and more - all from the
convenience of their cell phones. Citibank is the first major U.S. bank to
offer mobile banking in Spanish.

"Citi Mobile en Espanol offers our Spanish speaking customers the ability to
bank anywhere, anytime on their smartphones," said Liza Landsman, Executive
Vice President, North America Internet & Mobile, Citi. "With Hispanic
customers making up almost one-quarter of our customer base, the service makes
banking even easier for this important and growing audience."

Hispanics are among the most active mobile Web users in the United States.
According to a recent independent report on Wireless Internet Use from Pew
Research, nearly one-half of English-speaking Hispanic consumers reported
accessing the Internet via a handheld device in 2009.(i) Of these consumers,
about 29 percent reported going online "on a typical day" through a mobile
device.(ii)

Citi Mobile en Espanol mirrors the functionality of the English-language Citi
Mobile for Smartphones. It is accessed via the same convenient URL as the
English version, www.citi.com, from any mobile device. Using Citi Mobile en
Espanol, users of web-enabled mobile devices including BlackBerry®
smartphones, Palm® devices and iPhone(TM) devices can easily do all of the
following in Spanish:

-- View Citi account balances and account activity
-- Pay bills and set up recurring payments
-- Make transfers between Citi accounts
-- Locate Citi branches and ATMs

-- Connect to Customer Service

Citi Mobile en Espanol provides easy navigation on virtually any recent device
that has a mobile browser and an internet connection. And signing in is easy
-- customers enter the same personal User ID and password they would use on
their home computer.

Citibank was also the first major U.S. bank to offer Spanish-language online
banking, in 2004. Today, with the introduction of Citi Mobile for Smartphones
en Espanol, Citibank's fastest-growing customer segment gains even greater
access to quick, easy and highly secure banking.

(i) Horrigan, John, Wireless Internet Use, Pew Internet & American Life
Project, July 2009,
http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf.,
accessed Sept. 30, 2009. Page 14.

(ii) Horrigan, John, "Going online with a handheld by race," Wireless Internet
Use, Pew Internet & American Life Project, July 2009,
http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf.,
accessed Sept. 30, 2009. Page 18.

About Citi Mobile and Citibank

Citi Mobile for Smartphones is a mobile banking application built by Citibank
with support from Mobile Money Ventures, a joint venture of Citi and SK
Telecom that provides mobile financial services applications globally.
Citibank was the first major U.S. bank to launch a downloadable mobile banking
application in 2007.

Citibank is a member of Citi, the leading global financial services company,
which has approximately 200 million customer accounts and does business in
more than 140 countries. Through its two operating units, Citicorp and Citi
Holdings, Citi provides consumers, corporations, governments and institutions
with a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities brokerage,
and wealth management. Additional information may be found at
www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The
Trademark BlackBerry is owned by Research In Motion Limited and is registered
in the United States and may be pending or registered in other countries.
Citibank is not endorsed, sponsored, affiliated with or otherwise authorized
by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

Media, Susan MacLaughlin of MS&L Worldwide, +1-972-628-7851, for Citibank; or
Natalie Riper of Citi Public Affairs, +1-212-793-1401