Omniture and Havas Digital Launch Global Partner Relationship to Optimize Paid Search Marketing Campaigns for Increased

OREM, UT and LONDON, Oct 08 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, and Havas Digital, the interactive arm of Havas
Media, today announced a global partner relationship in which Havas
Digital will become Omniture Certified and roll out Omniture
SearchCenter across its Fortune 500 clients. This announcement will span
the agency's holdings globally via the Media Contacts, Lattitud and iGlue
brands and will leverage the existing Omniture and Havas Digital client
base in those markets.

Havas Digital will train its global search teams through Omniture to use
SearchCenter. The application helps simplify search marketing by
providing a common interface to manage search campaigns and campaign
metrics integrated with Web analytics and optimization across marketing
programs in order to marry paid search campaigns with sales and marketing
data for better profit optimization and increased ROI. The agency will
integrate its media consulting expertise with Omniture's best-in-breed
paid search and bid management technology to better manage paid search
advertising spend for clients and integrate clients' search campaigns
with all marketing initiatives, both online and offline.

Havas Digital is present in more than 40 countries with more than 400
clients offering expertise in interactive, direct, CRM and mobile
marketing. The agency encompasses the digital media division of Havas and
is one of the top-ranked interactive communications consulting companies
worldwide.

Omniture SearchCenter is part of the Omniture Online Marketing Suite, an
integrated suite of applications that enables marketers to unleash the
power of their customer data to optimize ad spend and conversion while
delivering customers relevant, personalized experiences.

"Clients today are stretching marketing dollars to secure stronger returns
from all marketing programs," said Anthony Rhind, global co-CEO of Havas
Digital. "The partner relationship with Omniture is aligned with Havas
Digital's commitment to deliver consumer focused strategies that leverage
marketing investments across all communications channels. Using Omniture
SearchCenter, Havas Digital will help some of the world's leading brands
drive better results from their paid search marketing programs by
integrating search strategies with Web, display, CRM and mobile
initiatives."

"Omniture continues to be in the forefront of digital marketing by
establishing strategic partner relationships with industry leading
agencies," said Josh James, CEO and co-founder of Omniture. "This partner
relationship provides Havas Digital's clients with paid search marketing
best practices built into Omniture technology, and expands the addressable
market for Omniture SearchCenter by providing a channel to reach
additional customers."

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas
Media's interactive companies: Media Contacts and Lattitud, global
interactive media networks; iGlue, new independent interactive media
network; Mobext, mobile advertising network; Uncommon, direct marketing
specialist in Spain, One-to-One, specialized CRM solution in Portugal, and
Archibald Ingall Stretton the new UK based creative shop expanding rapidly
worldwide.

Havas Digital brands provide data driven marketing solutions across all
interactive channels: digital, direct response, relationship based media,
and design. Havas Digital's companies work and complement each other
bringing together professional expertise, proven strategic insight, and
Artemis(R), an advanced proprietary data platform and optimization engine,
which allows the group agencies to maximize impact for the advertiser
interactive marketing investment.

Havas Digital's brands currently operate from 54 offices in 42 different
countries across Europe, North America, South America, Asia, Africa, and
Oceania, serving over 400 clients, including the market leaders in many
industries such as Air France, Danone, Expedia, Fidelity, France Telecom,
ING Direct, Nike, Peugeot/Citroeen, Repsol, Reckitt Benckiser, Sears, and
Vodafone, amongst others.

Please check www.havasdigital.com for more information.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's more than 5,000 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
and expected benefits of our services to customers, strategic partners and
their end users. These statements are based on current expectations and
assumptions regarding future events and business performance and involve
certain risks and uncertainties that could cause actual results to differ
materially, including but not limited to, risks described in Omniture's
quarterly report on Form 10-Q for the period ended June 30, 2009, and from
time to time in other reports filed by Omniture with the U.S. Securities
and Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to conform the
statement to actual results or changes in the company's expectations.

Omniture Press Contact
Jamie Stum
801.830.5218
Email Contact

Havas Digital Press Contact
Cate Dwyer
617.425.4366
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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