Video: The Most Super Of The Super Fruits

Sunsweet Ones(TM) Have People Talking about its Super Nutrition and
Convenience

YUBA CITY, Calif., Oct. 8 /PRNewswire/ -- Everyone is looking to eat more
super foods these days and it turns out the once humble prune is leading the
way as the most super of the super fruits. With Sunsweet Ones(TM) a whole new
generation is discovering the super fruit food values of prunes, in fact over
300 million Ones have already been enjoyed. Prunes, or dried plums as they are
also known, are truly a Super Fruit. As a naturally functional food, the prune
has long been known to promote healthy digestion, but did you know they are
also high in antioxidants, promote a strong immune system, improve heart
health and are good for bone health? Plus, compared to other exotic Super
Fruits, prunes are affordable, and available at the local grocery store. Now,
Sunsweet Ones makes prunes even more convenient: each prune is individually
wrapped, keeping all the juicy flavor, antioxidants, fiber and potassium
inside the pack. . .now that's super!

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/sunsweet/40290/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091008/NY89341 )

"As a nutritionist on 'The Biggest Loser' people often come to me with the
latest food trends: it seems everyone is trying to demystify what a Super
Fruit is, and which fruits serve multiple nutritional functions," said Cheryl
Forberg, RD and member of Sunsweet's Nutrition Advisory Council.

"Prunes are a true hero in the Super Fruit category. Not only are they
naturally high in antioxidants, prebiotic fiber and aid in an overall healthy
body, but they are easy to find and are an affordable snack that the whole
family can enjoy."

So, what makes prunes a Super Fruit?

-- Antioxidant rich. Prunes have a high antioxidant (ORAC) score.
Antioxidants help to slow the oxidative damage to our bodies, and many
researchers believe that antioxidants slow the aging process. 2,3,4
-- Potassium punch. Move over bananas! Ounce for ounce, prunes have more
potassium than bananas. Studies have shown potassium helps prevent
hypertension and stroke. 5,6,7,8
-- Bone health. A handful of nutrient-rich prunes a day may help bone
metabolism and the reversal of bone loss for people with osteoporosis.
They may also lead to improved bone formation. 9,10,11
-- Low Glycemic Index (GI). Prunes are a low GI food, and therefore help
to
contribute to a low Glycemic Load diet and can aid in preventing and
managing conditions including diabetes, cardiovascular disease, cancer
and obesity.
-- Heart health. Prunes can help play a role in preventing heart disease
and chronic diseases because they're rich in antioxidants, which slow
the chemical process of oxidation and protect key cell components from
damage. 1,2
-- Prebiotic power. Prunes naturally contain prebiotics, which stimulate
the growth of healthy bacteria in the large intestine. This helps
dietary fiber perform well and promotes immune system and digestive
health.
-- Weight loss. Prunes are a good source of fiber, and this can help keep
hunger pangs at bay. As a food component, fiber isn't absorbed, so it
doesn't contribute calories that's why high-fiber foods are included
in
weight loss diets. 12 Plus, four prunes have just 100 calories!

-- Energy booster. Prunes are high in potassium, an essential mineral
that
helps support cell energy by regulating fluid balance, nerve impulses
and muscle contraction.

Prunes have always been a leader in nutrition, and now with individually
wrapped Sunsweet Ones, they are the portable Super Fruit that are easy for you
to enjoy anywhere! Plus, the unique cylinder container fits perfectly in your
desk drawer, gym bag, even a cup holder in the car, making it even easier to
snack healthfully while on the go.

Sunsweet Ones are currently available in the dried fruit or produce sections
at major retailers nationwide. For more information about Sunsweet Ones and to
view a video of Cheryl Forberg discussing the Super Fruit that's taking
America by storm, please visit www.pop-a-prune.com.

About SUNSWEET
Headquartered in Yuba City, Calif., Sunsweet Growers, Inc. is one of the
world's largest handlers of dried fruits including dried plums, apricots,
cranberries and raisins. A grower-owned marketing cooperative, Sunsweet
provides one-third of the world's dried plums. The Sunsweet brand is widely
recognized as representing products that promote a healthy lifestyle for
today's consumer.

SOURCE Sunsweet Growers, Inc.

Christine Schunk, Fleishman-Hillard, +1-916-492-5303,
Christine.Schunk@fleishman.com