Abercrombie & Fitch Reports September Sales Results

NEW ALBANY, Ohio, Oct. 8 /PRNewswire-FirstCall/ -- Abercrombie & Fitch (NYSE:
ANF) today reported net sales of $248.2 million for the five-week period ended
October 3, 2009, a 10% decrease from net sales of $275.4 million for the
five-week period ended October 4, 2008. September comparable store sales
decreased 18%. Total Company direct-to-consumer net merchandise sales
increased 9% to $22.8 million for the five-week period ended October 3, 2009,
compared to the five-week period ended October 4, 2008.

Year-to-date, the Company reported a net sales decrease of 22% to $1.823
billion from $2.327 billion last year. Comparable store sales decreased 28%
for the year-to-date period. Year-to-date, total Company direct-to-consumer
net merchandise sales decreased 12% to $139.6 million.

September 2009 Developments

-- Total Company net sales decreased 10%

-- Total Company direct-to-consumer net merchandise sales increased 9%

-- Total Company comparable store sales decreased 18%

-- Abercrombie & Fitch comparable store sales decreased 14%

-- abercrombie comparable store sales decreased 18%

-- Hollister Co. comparable store sales decreased 21%

-- RUEHL comparable store sales decreased 25%

At month end, the Company operated 348 Abercrombie & Fitch stores, 209
abercrombie stores, 508 Hollister Co. stores, 28 RUEHL stores and 16 Gilly
Hicks stores in the United States. The Company also operated three
Abercrombie & Fitch stores, three abercrombie stores and six Hollister Co.
stores in Canada, and one Abercrombie & Fitch store and six Hollister Co.
stores in the United Kingdom. The Company operates e-commerce websites at
www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com,
www.RUEHL.com and www.gillyhicks.com.

To hear the Abercrombie & Fitch pre-recorded September sales message, please
dial (800) 395-0662, or internationally, dial (402) 220-1262.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995

A&F cautions that any forward-looking statements (as such term is defined in
the Private Securities Litigation Reform Act of 1995) contained in this Press
Release or made by management of A&F involve risks and uncertainties and are
subject to change based on various important factors, many of which may be
beyond the Company's control. Words such as "estimate," "project," "plan,"
"believe," "expect," "anticipate," "intend," and similar expressions may
identify forward-looking statements. The following factors, in addition to
those included in the disclosure under the heading " FORWARD-LOOKING
STATEMENTS AND RISK FACTORS" in "ITEM 1A. RISK FACTORS" of A&F's Annual Report
on Form 10-K for the fiscal year ended January 31, 2009, in some cases have
affected and in the future could affect the Company's financial performance
and could cause actual results for the 2009 fiscal year and beyond to differ
materially from those expressed or implied in any of the forward-looking
statements included in this Press Release or otherwise made by management:
current financial crisis and general economic conditions; changes in consumer
spending patterns and consumer preferences; the effects of political and
economic events and conditions domestically and in foreign jurisdictions in
which the Company operates, including, but not limited to, acts of terrorism
or war; the impact of competition and pricing; changes in weather patterns;
postal rate increases and changes; paper and printing costs; market price of
key raw materials; ability to source product from its global supplier base;
political stability; currency and exchange risks and changes in existing or
potential duties, tariffs or quotas; availability of suitable store locations
at appropriate terms; ability to develop new merchandise; ability to hire,
train and retain associates; estimates of expenses which the Company may incur
in connection with the closure of the Ruehl stores and related
direct-to-consumer operations; and the outcome of pending litigation. Future
economic and industry trends that could potentially impact revenue and
profitability are difficult to predict. Therefore, there can be no assurance
that the forward-looking statements included in this Press Release will prove
to be accurate. In light of the significant uncertainties in the
forward-looking statements included herein, the inclusion of such information
should not be regarded as a representation by the Company, or any other
person, that the objectives of the Company will be achieved. The
forward-looking statements herein are based on information presently available
to the management of the Company. Except as may be required by applicable
law, the Company assumes no obligation to publicly update or revise its
forward-looking statements even if experience or future changes make it clear
that any projected results expressed or implied therein will not be realized.

SOURCE Abercrombie & Fitch

Eric Cerny, Manager, Investor Relations of Abercrombie & Fitch,
+1-614-283-6385