New Study Finds Mustached Americans Earn More, But Save Less

Quicken® and American Mustache Institute to Provide Counseling Support at Oct.
30 Event to Help Mustached Americans Manage Finances
ST. LOUIS--(Business Wire)--
Take note clean-shaven and beard-wearing Americans: Sporting a mustache may
improve your chances of landing a higher-paying job, but it won`t mean you put
more money in the bank, according to a study commissioned by Quicken® and the
American Mustache Institute (AMI), the St. Louis-based think tank and advocacy
organization representing Mustached Americans.

The study "Saving And Spending Patterns of Mustached Americans" - available for
viewing and download on AMI`s research page - was conducted by the firm of
Menjou-Bärtchen Research Consultants during the first six months of 2009. It
examined a random sample of 2,000 Mustached Americans along with 2,000 bearded
and 2,000 clean-shaven Americans.

The research found that Mustached Americans earned 8.2 percent more on average
than those with beards and 4.3 percent more than the clean-shaven. People of
Mustached American descent, however, also tended to spend 11 percent more and
save 3 percent less than their collective counterparts.

"A down economy on top of the trappings of the more sexually adventurous
Mustached American lifestyle - and things are beginning to catch up with us,"
said Dr. Abraham Jonas Froman, AMI`s chief executive officer. "We just hope that
our new partnership with Quicken, as well as the excitement of naming the
`Robert Goulet Mustached American of the Year` at `Stache Bash 2009 featuring
John Oates, will help provide a sound financial roadmap for our community."

Quicken®, which provides personal and small business finance products and
services, has partnered with AMI to establish a special Mustached American help
line at 877-STACHE-1 and will provide financial planning tools at `Stache Bash
2009 featuring John Oates, to be held Oct. 30 in St. Louis. As part of a further
Mustached American Improvement Initiative (MAII), Quicken will also fly one
financially challenged Mustached American and guest to `Stache Bash, and more
information will be available at Twitter.com/MustacheTalk and
Twitter.com/quicken.

The study found that the majority of Mustached Americans` disposable income was
spent on toiletries such as cologne, and teeth whitening solutions (10 percent);
alcoholic beverages such as beer and Rich & Rare Canadian Whisky (11 percent);
1970s and `80s-era music memorabilia, most commonly by Hall & Oates (1 percent);
clothing apparel consisting of Speedo swimsuits, leather pants, and tank-top
tee-shirts; and DVD movies most commonly starring Billy Dee Williams, Chuck
Norris, Richard Roundtree, and Burt Reynolds.

"If efficiencies in financial management could be realized in the near-term,"
said principal research consultant Dr. Hans Menjou-Bärtchen. "It`s highly
probable that over the next four to five years, we will see Mustached Americans`
savings rate grow to surpass their bearded and shaven peers."

Bearded Americans, according to the study, spend the majority of their income on
breakfast pastries (14 percent), beard combs (2 percent), lice removal kits (1
percent), overalls (12 percent), and semi-automatic weapons (18 percent).

Clean-shaven Americans said they most commonly spend their income on items such
as Levi`s Dockers brand apparel (15 percent), signet rings (7 percent), fitness
water and other sports-related beverages (12 percent), vitamin supplements (13
percent), strip-mall haircuts (9 percent), and Zima brand adult beverages (8
percent).

For more about the study or `Stache Bash 2009 featuring John Oates, visit
www.AmericanMustacheInstitute.org or call 877-STACHE-1. To read the full study
visit http://www.americanmustacheinstitute.org/Research.aspx, and to see a
companion video visit http://www.youtube.com/watch?v=sni8ewT_Wak.

About AMI

The American Mustache Institute, the bravest organization in the history of
mankind behind only the U.S. Military and the post-Jim Henson Muppets, is the
world`s only facial hair advocacy and research organization, with more than 700
global chapters. AMI battles negative stereotypes and discrimination against
Mustached Americans. Based in St. Louis due to the presence of the world`s
largest mustache - the Gateway Arch - the organization is committed to
recapturing the mustache`s glory years of the 1970s, when there existed a
climate of acceptance, understanding, and flavor saving for people of Mustached
American descent.

About Quicken

Quicken is a division of Intuit Inc. (Nasdaq:INTU), a leading provider of
business and financial management solutions for small and mid-sized businesses;
financial institutions, including banks and credit unions; consumers and
accounting professionals. Our flagship products and services, including
QuickBooks, Quicken and TurboTax, simplify small business management and payroll
processing, personal finance, and tax preparation and filing. ProSeries and
Lacerte are Intuit's leading tax preparation offerings for professional
accountants. Its financial institutions division, anchored by Digital Insight,
provides on-demand banking services to help banks and credit unions serve
businesses and consumers with innovative solutions.

Founded in 1983, Intuit had annual revenue of $3.1 billion in its fiscal year
2008. The company has approximately 8,000 employees with major offices in the
United States, Canada, the United Kingdom, India and other locations. More
information can be found at www.intuit.com.

American Mustache Institute
Dr. Abraham Jonas Froman, 877-STACHE-1
info@AmericanMustacheInstitute.org
or
Quicken
Scott Gulbransen, 858-215-7594
Scott_Gulbransen@intuit.com

Copyright Business Wire 2009