Solar Energy Initiatives, Inc. Announces Key Strategic Hires

The Company Announces New Director of Dealer Sales and Director of Project
Management
PONTE VEDRA BEACH, Fla.--(Business Wire)--
Solar Energy Initiatives, Inc. (OTC BB: SNRY) executing on its corporate mission
to Renew The Nation, creating economic development through the sale and
installation of Solar Thermal, Photovoltaic (PV) and other Solar technologies,
today announced that Mr. John Willis and Mr. James Roberson, PMP (Project
Management Professional) have joined Solar Energy Initiatives as the Director of
Dealer Sales and Director of Project Management, respectively.

Mr. Willis, the new Director of Dealer Sales, possesses over 20 years of
experience as a Senior Sales Professional within the Power Generation market.
Prior to joining Solar Park Initiatives, he served as Director of Domestic Sales
for Tradewinds Power Systems, a leading distributor in the emergency power
generation industry. He will be responsible for managing the current dealer
network, of over 90 dealers, and developing new dealers as well.

As the Director of Project Management, Mr. James Roberson, PMP will work with
SNRY management to ensure all municipal/commercial projects are completed in a
timely and cost effective manner, thus enhancing SNRY`s margins. The Company`s
current pipeline for these projects is over $100,000,000. He has over 20 years
of professional expertise in project management, customer relations, and project
forecasting. Before joining Solar Energy Initiatives, Mr. Roberson was involved
with several successful start-up companies, as well as a project manager for
Lucent Technologies.

Mr. David Fann, Chief Executive Officer of Solar Energy Initiatives, stated,
"Mr. Willis and Mr. Roberson both have extremely successful track records of
working with strategic accounts and maximizing both revenue and bottom-line
earnings. Their extensive knowledge and relevant experience within the
alternative energy and technology markets represent significant value adds to
Solar Energy Initiatives. With over $100 million in our project pipeline the
Company believes that the time is right to bring in highly experienced employees
to assist in efficiently facilitating these projects and to manage them in a way
to maximize our profits. These key hires are an important part of our strategic
plan that will allow us to drive our earnings in fiscal year 2010 thus improving
our shareholder value."

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. (www.SolarEnergy.com) is executing its "RENEW THE
NATION" campaign, intended to promote job growth nationwide via an aggressive
grass roots effort. The main focus of RENEW THE NATION will be working with
companies in the construction industry and related trades affected by the
economic downturn to re-train and re-deploy their workforce into solar dealers,
allowing this important national asset to meet the needs of the Solar Energy
industry, the fastest growing industry in the world. We are executing on a
multi-pronged approach to achieve our plan. This includes: continuing
development of one of the fastest growing dealer networks in the U.S. that sells
and installs solar solutions to homeowners and commercial customers; solar
education and technical training to the private and public sectors, placing
solar systems at commercial and municipal facilities and selling the energy
output to the owner/occupant(s) through Solar Power Purchase Agreements (PPAs);
and becoming a developer of solar parks bringing together landowners, utilities
and our corporate resources to build large photovoltaic installations.

The Company`s dealer network of solar energy installers has access to Canadian
Solar (NASDAQ: CSIQ), BP Solar (NYSE:BP), GE Solar (NYSE:GE) and Suntech
(NYSE:STP) equipment via its distribution agreements. While Solar Energy
Initiatives is not a solar franchise, and the Company does not compete directly
with industry giants such as First Solar (NASDAQ:FSLR), Kyocera (NYSE:KYO), or
Sanyo (OTC:SANYY), or as a system integrator, it provides exciting and practical
solutions to businesses and individuals worldwide that understand the value of
solar power.

Solar Energy Initiatives, Inc., Ponte Vedra Beach, Fla.
David Fann, CEO, 904-644-6090
David.fann@solarenergy.com
www.solarenergy.com
or
Alliance Advisors, LLC
Chris Camarra or Bryan Kobel, 212-398-3487
ccamarra@allianceadvisors.net

Copyright Business Wire 2009