Burst Media Acquires Giant Realm

Deal Reinforces Burst`s Position as a Champion of Vertical Content Online
BURLINGTON, Mass.--(Business Wire)--
Burst Media, (www.BurstMedia.com), a leading provider of advertising
representation, services and technology to independent Web Publishers, today
announced that the company has completed the acquisition of the business and
assets of New York-based Giant Realm, Inc. (www.giantrealm.com).

Giant Realm is a leading online media company that targets the tough to reach
male 18-34 year old demographic by delivering original, high-quality content
from respected voices in the hottest areas of entertainment - including gaming,
film, television, humor, music and gadgets. Giant Realm provides advertisers
with the opportunity to integrate their brand into communities of gamers and
entertainment enthusiasts and has recently introduced a series of custom ad
units giving marketers new ways to capture the attention of this elusive
audience.

This strategic acquisition reinforces Burst`s position as a premier enabler of
vertical content online. It also enhances Giant Realm`s track-record of success
with the ability to leverage Burst`s resources, processes, systems and
technology. Giant Realm will continue to operate as a division of Burst Media.

"In a short period of time, Giant Realm has demonstrated its ability to succeed
in building a top-notch entertainment network targeting the highly coveted male
audience," said Jarvis Coffin, CEO of Burst Media. "This acquisition represents
a tremendous opportunity for us to support vertical content providers and
present advertisers with an effective platform for reaching their
well-qualified, targeted audiences."

Burst, since its founding in 1995, has focused on the Internet`s unique ability
to deliver rich vertical content to hundreds of millions of loyal visitors every
day. This focus means advertisers have always been able to turn to Burst in
order to deeply engage with their target customers. The union of Burst and Giant
Realm supports vertical content publishers who want to realize the high value of
their inventory by offering advertisers greater access to their target audience,
and exciting creative executions.

"By joining forces with one of the advertising industry`s true champions of
quality, vertical content online, we now have more resources at our disposal
that will allow us to help grow our publishers and provide an even larger
audience of qualified consumers to advertisers," said James Green, CEO of Giant
Realm.

Mir Arif and Jonathan Adler of the Madison Park Group advised Giant Realm on
this transaction.

About Giant Realm, Inc.

Giant Realm, Inc. (www.giantrealm.com) is a rapidly-growing online media company
which helps marketers to reach the male 18-34 demographic that has disappeared
from the traditional media landscape and online portals. The Giant Realm
Publisher Group delivers authentic content and community to enthusiasts of
popular entertainment categories including video games, film/TV and humor. The
New York-based company exclusively represents all websites that are part of its
publisher group and allows its publishers to monetize 100% of their ad
inventory. According to Google Analytics, Giant Realm currently reaches 60
million individuals worldwide and 22 million in the U.S. every month.

About Burst Media

An online media and technology company founded in 1995, Burst Media
(www.BurstMedia.com) is a leading provider of advertising representation,
services and technology to independent Web Publishers. Burst Media enables
advertisers to reach finely segmented, engaged consumers as they visit Burst`s
extensive number of interest-based sub-channels. Through its Burst Network and
Burst Direct units, the company represents one of the broadest and deepest
offerings of interest-based websites online. Burst also markets its ad
management platform, adConductor, which empowers content websites, online ad
networks, and web portals to manage the complete process of ad sales and
service. Burst Media is headquartered in Burlington, Massachusetts, with offices
throughout the United States and in London, UK. For more information, visit
www.BurstMedia.com or call 781.272.5544.

Kel & Partners
Jean Nickerson, 617-904-9393, ext. 129
jean@kelandpartners.com

Copyright Business Wire 2009