PivotLink and Boomi Expand SaaS Business Analytics to Over 70 Enterprise Applications

SAN FRANCISCO, CA and BERWYN, PA, Oct 08 (MARKET WIRE)
--
PivotLink, the leading provider of business intelligence solutions
delivered via Software as a Service (SaaS), and Boomi, the leader in
on-demand integration, today announced a strategic partnership to deliver
integration between PivotLink Solutions and packaged applications using
Boomi AtomSphere.

The partnership creates end-to-end integration and interoperability across
SaaS and on-premise applications in the Boomi AtomSphere, the industry's
first integration Platform-as-a-Service. PivotLink's 15,000 users can now
tap into hundreds of additional data sources for more than 1,300,000 ad
hoc reports they run each month. The solution accelerates time to value
for their deployments by making it easy to combine data from cloud
sources and packaged applications without IT developing and maintaining
separate connectors.

The solution helps customers enhance visibility into business trends and
opportunities by using PivotLink's secure, collaborative reports and
dashboards to tap into data across over 70 applications supported by
Boomi. These include Human Resource Management (HRM) (PeopleSoft and
Workday), Customer Relationship Management (CRM) (Siebel and
Salesforce.com), Enterprise Resource Planning (ERP) (SAP, Oracle and
NetSuite), and Marketing Automation (Aprimo and Marketo). The solution
also streamlines access to ODBC databases including IBM DB/2, Oracle and
Microsoft SQL Server, as well as XML-based data sources and applications
in industries such as financial services and insurance.

The companies will work closely together on joint marketing efforts and
are planning solution demonstrations at salesforce.com's seventh annual
user and developer conference, Dreamforce 09, the cloud computing event
of the year, November 17 - 20, 2009 in San Francisco.

"This partnership is evidence that the Cloud universe is maturing rapidly
as point solutions give way to end-to-end analytic platforms that provide
universal access to all the data needed for decisions," said Quentin
Gallivan, CEO of PivotLink. "It's no surprise that this innovation is
coming from PivotLink and Boomi, two SaaS pioneers who are accustomed to
eliminating the heavy lifting for IT and business users. It's a
significant step in delivering on the promise of on-demand business
analytics -- affordable, self-service solutions that overcome the
limitations of on-premise solutions."

Boomi AtomSphere greatly reduces the cost and complexity normally
associated with integrating applications. AtomSphere dramatically shortens
time to market for new independent software vendors (ISVs) and eliminates
integration headaches for existing ISVs. It gives ISVs the ability to "go
deep," building strong competitive differentiation with rich
functionality, while Boomi "goes wide" by handling integration with
applications in the cloud and behind the firewall.

"Partnering with Quentin and his team at PivotLink was a natural fit for
both of us," said Bob Moul, CEO and president of Boomi. "Combining
on-demand business intelligence with on-demand integration delivers the
ultimate in terms of time to value, ease of use and richness of
functionality for PivotLink customers. We warmly welcome PivotLink and its
impressive roster of customers to the Boomi community."

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving more
than 15,000 users at companies such as: REI; MySpace.com; Novell; Party
City; Phoenix Technologies; DHL; CamelBak Products; Car Toys; Guardian
Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. Delivered
as a Software as a Service (SaaS) model, PivotLink's award-winning
solutions put affordable, secure and easy-to-use analytic tools into the
hands of line of business users, freeing IT to focus on strategic
business initiatives. PivotLink is a privately held company backed by
Trident Capital, Emergence Capital Partners and StarVest Partners. Visit
http://www.pivotlink.com.

About Boomi

Boomi is the market-leading provider of on-demand integration technology
and the creator of AtomSphere, the industry's first integration
platform-as-a-service. AtomSphere connects providers and consumers of SaaS
and on-premise applications via a pure SaaS integration platform that does
not require software or appliances. ISVs and businesses alike benefit by
connecting to the industry's largest network of SaaS, PaaS, on-premise
and cloud computing environments in a seamless and fully self-service
model. Leading SaaS players such as salesforce.com, NetSuite, Intuit,
Marketo, Taleo, and Zuora rely on AtomSphere to accelerate time to
market, increase sales, and eliminate the headaches associated with
integration. Recent Boomi awards include the SIIA CODiE for Best On-Demand
Platform; the AlwaysOn East 100; the AlwaysOn Global 250; and the JMP
Securities Hot 100. For more information about Boomi, visit www.boomi.com.

PivotLink is a trademark of PivotLink Corporation. This press release is
for informational purposes only and no offer to buy or solicitation of an
offer to sell any securities is made hereby. The forward-looking
statements in this release are subject to unknown risks and uncertainties
and do not constitute guarantees of future performance. The actual
results, performance or achievements of the company may differ materially
from the results, performance or achievements of the company expressed or
implied by such forward-looking statements.

Media contacts:

Jolene Bonina
Lois Paul & Partners for PivotLink
(781) 782-5849
Email Contact

Joanna Rustin
PivotLink
(866) 496-8028
Email Contact

Kevin King
Horn Group for Boomi
(410) 353-3234
Email Contact

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