Research and Markets: Center of the Plate: Poultry - an Attitude and Usage Study Helping Drive Sales and Volume

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/e63f62/center_of_the_plat) has
announced the addition of the "Center of the Plate: Poultry" report to their
offering.

An attitude and usage study helping drive sales and volume.

CAPITALIZE ON OPPORTUNITIES AND MAXIMIZE R.O.I. BY UNDERSTANDING POULTRY TRENDS

Chicken is consumed more frequently than any other type of protein, while turkey
is probably the most underutilized protein in all of foodservice. Both are
extremely versatile and lend themselves particularly well to many leading menu
and flavor trends. In today's challenging economic environment, it's especially
important to carefully examine how poultry can be used to improve your R.O.I.
and competitive position. To help operators and suppliers better understand
consumer attitudes and preferences toward chicken and turkey, and uncover growth
opportunities, Technomic has developed the Poultry Consumer Trend Report. This
report helps you:

* Learn how to menu poultry in new ways while taking advantage of established
preferences. Identify consumer preferences for chicken and turkey preparation
and flavor profiles, as well as which entrées and sandwiches they are most
likely to order, and why.
* Understand how consumers' attitudes toward health and ethical issues impact
purchasing decisions. For example, when it comes to health halo attributes
associated with poultry, 41% of consumers believe it is important to choose
free-range poultry and many (37%) are willing to pay more for it.
* Tap into emerging interest in turkey. Take advantage and build on the 61% of
consumers who eat turkey at least every three months and the 58% of these
consumers who eat turkey sandwiches at least once a month. Discover how to
utilize preferred turkey flavors, entrées, and sandwich varieties to meet
growing consumer demand.
* Leverage student preferences. Chicken and turkey are both consumed more
frequently by full-time students whose preferences show distinct variations from
the general public. Maximize appeal by meeting their unique needs.
* Gain Canadian consumer insights. Exclusive attitude and usage feedback from
300 Canadian consumers to help with potential expansion plans.

COMPREHENSIVE COVERAGE

This updated report will consist of the following areas:

* The latest consumer research: An exclusive Technomic survey of more than 1,500
consumers that includes separate analyses for student and Canadian consumers and
showcases poultry preferences, attitudes and purchasing behavior.
* In-depth coverage and analysis of restaurant menus: Using our in-depth search
of how chicken and turkey are menued at the Top 250 chain restaurants, emerging
chains and leading independents, operators and manufacturers will be able to
recognize the most recent menu and flavor trends among the industry's leading
players.
* Menu positioning comparisons: Detailed listings and ingredient comparisons
within both the full-service and limited-service segments are provided. The menu
analysis focuses on flavor components of poultry-based entrees, leading
preparations and cooking methods, sauces and marinades, and the most innovative
ethnic influences by region.

EXPANDED DELIVERABLES

In addition to comprehensive reporting on these topics, Technomic experts will
provide the following deliverables:

* Comprehensive executive summary including insights, implications and areas of
opportunity for both operators and manufacturers.
* Profiles and menu positioning for leading and emerging chicken concepts.
* A complete set of printed data tables on all consumer interviews will be
provided. The data tables are tabulated by cluster segments that include:
region, gender, age, ethnicity and household income
* Limited-time offer reporting: A list of chicken and turkey items menued for a
limited time only this year at the Top 250 chains.

Key Topics Covered:

* Executive Summary
* Menu Insights
* Consumer Insights
* Fried Chicken Preferences
* Important Entrée Attributes
* Menu Attributes
* Student Insights
* Important Entrée Attributes
* Turkey Sandwiches
* Canadian Consumer Insights
* Health
* Chicken
* Turkey
* Outlook: Trends to Watch
* Appendix A: Leading Chicken Concepts
* Appendix B: Emerging Chicken Concepts to Watch
* Appendix C: Chicken and Turkey LTOs
* Appendix D: Consumer Survey
* Appendix E: Consumer Demographics
* Appendix F: Consumer Data Tables

For more information visit
http://www.researchandmarkets.com/research/e63f62/center_of_the_plat

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009