Research and Markets: The Appetizer Consumer Trend Report: Attitude and Usage Studies Appetizer Trends

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/180b39/the_appetizer_cons) has
announced the addition of the "The Appetizer Consumer Trend Report: Attitude and
Usage Studies Appetizer Trends." report to their offering.

TECHNOMIC'S LEFT SIDE OF THE MENU STUDIES ARE COMPREHENSIVE RESOURCES THAT HELP
YOU GROW YOUR BUSINESS AND GAIN AN ADVANTAGE OVER THE COMPETITION

* Tap into menu, flavor and consumer trends to help your organization boost
traffic and check averages through soup, salad and appetizers.
* Comparative two-year survey findings: Discover how consumers have adjusted
their purchases of soup, salad and appetizers to adapt to the current economic
climate. Even though consumers are cutting back on meals away from home, many
find substantial value in left-side-of-the-menu offerings when dining out.
* Analysis of purchasing decisions: Determine when consumers are most likely to
order soup, salad and appetizers, and why. Maximize sales through the 57% of
consumers who order starters when dining in groups and the 51% who are more
likely to order if a special or promotion is offered.
* Effective menu and marketing techniques: Use advanced analytics to determine
which types of soup, salad and appetizers are most likely to satisfy a given
consumer group. Take advantage of market segmentation to effectively target
heavy, moderate and light foodservice consumers.
* Competitive brand insights: A comprehensive Competitive Insights section
identifies how often consumers purchase soup, salad and appetizers at over 50
leading full- and limited-service restaurant chains. Consumers rate the chains'
offerings on a series of attributes including variety, craveability, health,
uniqueness, price and overall value.

COMPREHENSIVE COVERAGE

* The latest consumer research: Three exclusive Technomic surveys totaling more
than 4,500 U.S. consumers showcases preferences, attitudes and purchasing
behavior towards soups, salads and appetizers.
* In-depth coverage and analysis of restaurant menus: Discover recent menu and
flavor trends among the industry's leading operators that offer soup, salad and
appetizers, based on Technomic's MenuMonitor database. This comprehensive and
continually-updated online database houses menu information for nearly 1,000
restaurant chains throughout the United States and Canada, including the Top 250
chain restaurants, emerging chains and leading independents.
* Key findings and actionable opportunities: Better position your brand and your
products for success in this increasingly competitive foodservice environment.
* Outlook and Trends to Watch sections: Gain additional expert insight into the
future of soup, salad and appetizers as you develop new initiatives and
marketing strategies for the coming years.

EXPANDED DELIVERABLES

In addition to comprehensive reporting on these topics, Technomic experts
provide the following deliverables:

* Comprehensive executive summary including insights, implications and areas of
opportunity for both operators and manufacturers.
* Full listing of left-side-of-the-menu offerings added to and removed from
restaurant menus in the last six months.
* A complete set of printed data tables on all consumer interviews. The data is
tabulated by cluster segments that include: gender, age, ethnicity, region and
household income.
* Limited-time offer coverage-on soup, salad and appetizer items menued at the
Top 250 chains-shows which menu items are coming and which are going.

Key Topics Covered:

* Executive Summary & Methodology
* Industry Overview
* Menu Insights
* Consumer Insights

For more information visit
http://www.researchandmarkets.com/research/180b39/the_appetizer_cons

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009