I3A's "Imaging Innovation" Event Offers Cutting-Edge Technology, First-Hand Consumer Views -- November 9-10 in Monterey

Discounts Available for Members, 6Sight Attendees
WAKEFIELD, Mass.--(Business Wire)--
Program details are now posted for Imaging Innovation '09, the 63rd Annual
Conference of the International Imaging Industry Association (I3A;
http://www.i3a.org), the leading global association for the imaging industry.
This year's event, featuring presentations on leading-edge trends and
technology, with a wealth of networking opportunities, is co-located with the
6Sight Future of Imaging Conference
(http://www.pmai.org/6sight_09.aspx?id=15274) in Monterey, California. The
complete program can be viewed at
http://virtualwebsites.org/i3a/i3a_annual_conf_2009/.

There is still time to register at
http://www.regonline.com/Checkin.asp?EventId=741377. I3A members, non-members
and media representatives are all welcome.

"As imaging technology rapidly evolves, causing consumers to alter the way they
capture, view and use images, our industry must quickly adapt and identify new
pathways to profitability that are in line with the new behaviors," said I3A
President Lisa Walker. "At I3A's Annual Conference, in addition to the
opportunity to hear first-hand from consumers themselves, we have assembled
brilliant technical and strategic thinkers to explain new technologies and
analyze what is possible in the future. It is a mix found nowhere else, and I
invite everyone to join us."

Imaging Innovation `09 also features the inaugural VISION 2020 Imaging
Innovation Awards, plus I3A's annual Achievement Award and Safety Awards. And,
because the I3A Annual Conference is an intimate gathering focused on quality,
attendees enjoy significant opportunities for networking with decision-makers
and technology leaders from every area of the imaging industry.

Highlights of the Imaging Innovation'09 program:

* Keynote Address, by Alexis Gerard of Future Image
The use of imaging is exploding - more people are taking more pictures and
videos in more places and for more reasons than ever before. And this is not a
small increase; it`s extremely large and unprecedented in history. At the same
time, we are all being challenged because the behaviors of our customers are
changing in ways that we don`t always know how to monetize. Join I3A and Alexis
Gerard to look at how to address this challenge, by thinking both about the past
of our industry and about its future.
* Live Unrehearsed Consumer Panel - Fresh perspectives and insights on how
social networking is changing the imaging landscape
Moderated by Alexis Gerard, Future Image
An I3A signature event, this panel of "real people" will help answer questions
such as
How do consumers view photography in the Web 2.0 world?
How do they use images?
What is important to them in cameras and camera phone functionality?
What do they expect from DSC and camera phones in the future?
What about video?
Will they ever print? Will they become the nameless, faceless generation because
they don`t?
* Quantifying Image Quality -- An Integrated Approach
Elaine Jin, Aptina Imaging
Measurement of image quality is extremely complex because it produces often
conflicting results for the objective and subjective aspects. Ms. Jin will
describe a technical approach to resolve this conflict and produce consistent,
repeatable, quantitative results for measuring perceptions of subjective image
quality.
* Photo Books -- New Ways to Share, New Ways to Save
Moderator: Mark Hancock, Utah Bookbinding Company
Panelists: Lane Hill, Lasting Impressions; Joe LaBarca, Eastman Kodak Company;
Mark Mizen, Creative Memories
New technology based on digital output is rapidly becoming a popular way of
organizing, sharing and preserving digital photo memories. This panel session
will address performance issues, such as quality, for photo books - especially
in the face of different user requirements/needs.
* VISION 2020 Awards and Demonstrations
The VISION 2020 Imaging Innovation Awards were developed as a way to recognize
and expose innovative ideas that enable the use of imaging to simplify and
enrich people's lives through visual experiences that connect generations,
communities, information and services. This session will reveal the winners of
the inaugural I3A VISION 2020 competition and how their innovations will affect
the future of imaging.
* The Fascinating Journey from Camera Obscura to the Ultimate Mobile Phone
Camera
David Mednlovic, Tessera
This session will provide an overview of the development of camera module
technology, including:
-- Significant benefits and capabilities of image enhancement solutions
-- Outlining options in Optical Zoom Technology
-- Experimental demonstrations of OptiML Zoom vs. Optical/Digital Zoom
* World`s Fastest Camera -- Serial Time-Encoded Amplified Microscopy (STEAM)
Keisuke Goda, University of California, Los Angeles
Scientists at UCLA have developed a camera that can capture an image every 163
nanoseconds: an astounding six million frames per second, and about a thousand
times faster than any existing CCD or CMOS based camera. The technology works by
using an infra-red laser, capable of continuously capturing ultra-fast dynamic
events in real time.
* Gigapan Technology
David Bergman, Photographer
Photographer David Bergman will discuss the thought process that led him to make
the famous image of the inauguration of President Obama, using Gigapan
technology originally developed for NASA's Mars Rover for a 1,474 megapixel
panoramic photo that shows the crowd between the U.S. Capitol and the Washington
Monument in detail.
* Real-Time Object Recognition on a Mobile Device
Orang Dialameh, iVisit
iVisit is working under the sponsorship of the National Institutes of Health and
Veterans Administration to improve the lives of visually impaired users using
real-time object recognition technology accessible from a mobile PDA or
smartphone.

Sponsors

A limited number of sponsorship opportunities is still available. To put your
company's message in front of I3A's special blend of CEOs, VPs, Partners,
Managers, Developers, Fellows, Directors, Scientists and Engineers from
companies that range from Fortune 100 to startups, send email to Noel Mareno at
nmareno@i3a.org or call him at +1 214-244-1927.

About the International Imaging Industry Association (I3A)

I3A's vision is to enable the use of imaging to simplify and enrich people's
lives through visual experiences that connect generations, communities,
information and services. I3A drives the global imaging industry toward this
future by bringing members together to create standards and collaborate on
initiatives that advance the industry and remove barriers to growth.

I3A is an accredited Standards Developing Organization, serving as Secretariat
for the International Organization for Standardization Technical Committee 42
(ISO/TC42) on Photography, and as administrator for the USA Technical Advisory
Group for this committee. Information about I3A can be found at
http://www.i3a.org or by phone at +1 914-285-4933. For information on joining
I3A, please write or call Noel Mareno, noelm@i3a.org, +1 214-244-1927.

Media Note: credentialed press may attend the Imaging Innovation '09 conference
at no charge; write to Judith Vanderkay at jvanderkay@virtualmgmt.com to reserve
a place.

Virtual, Inc.
Judith Vanderkay, +1-781-876-6208
jvanderkay@virtualmgmt.com

Copyright Business Wire 2009