The Weather Channel Interactive Partners with UIEvolution to Extend Mobile Reach

The UIEngine Technology and Tool Suite from UIEvolution Will Extend the Popular
TWCi Application to Additional Java and Brew Handsets
KIRKLAND, Wash.--(Business Wire)--
The Weather Channel Interactive (TWCi) today announced that it has partnered
with UIEvolution (UIE) to extend existing mobile applications from The Weather
Channel to even more Java and Brew devices, including Qualcomm`s new Brew Mobile
Platform. Utilizing UIEvolution`s industry-leading UIEngine technology and tool
suite, the popular weather application from TWCi will be able to reach the
largest number of devices and carriers in North America as a downloadable, rich
client application with weather maps, detailed conditions, forecasts and weather
alerts.

"The Weather Channel takes pride in our product, our innovation and our consumer
content," said Cameron Clayton, vice president of mobile for TWCi. "UIEvolution
leverages that history of cross-platform success and helps to bring timely
information from The Weather Channel to even more mobile customers."

The partnership will allow TWCi`s category-leading information to reach users on
a variety of mobile handsets with a rich client application that takes
advantages of key features such as GPS for interactive location-based services.
While the iPhone and BlackBerry get most of the media attention, the largest
percentage of mobile users still does not have these devices. Extending the
weather application to include additional feature phones and smart phones allows
TWCi to reach millions of additional consumers.

"Working with UIEvolution allows The Weather Channel to leverage what we do
best, solve the technical challenge associated with reaching a variety of
handsets, while maintaining a consistent brand experience for users," said Chris
Ruff, CEO of UIEvolution.

ABOUT UIEvolution

UIEvolution is a leader in mobile convergence technology enabling rich
experiences across the widest variety of platforms in the world. For nine years,
UIE has worked with industry leading brands to streamline design, development
and delivery of rich applications to millions of users. The biggest brands
around the world use UIEvolution technology, including Samsung, AT&T, ESPN, the
Walt Disney Company, E! Networks, FOX, MySpace, and many more. UIEvolution
creates experiences that provide measurable results and delight customers
worldwide. For more information, please visit www.uievolution.com.

ABOUT THE WEATHER CHANNEL INTERACTIVE

The Weather Channel Interactive (TWCi) is the leading provider of broadband and
wireless weather products including weather.com, The Weather Channel Desktop and
The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is
the ultimate source of weather on the Web helping users plan their lives by
delivering timely current conditions, expert forecasts and relevant lifestyle
content for 98,000 location IDs worldwide. TWCi reaches more than 38 million
unique users online each month and is the most popular source of online weather,
news and information according to Nielsen//NetRatings. TWCi also provides
consumers with unique and customizable products such as Desktop Weather,
toolbars, extensions, widgets, gadgets, and a full lineup of mobile services
including downloads, messaging, mobile Web, and mobile video. Other TWCi sites
include forGetaway.com, a vacation home rental site, Forecast Earth, a site
dedicated to the discussion of climate change, and a series of international
sites, including http://www.weather.co.uk/, http://www.meteo123.com/,
http://www.wetter123.com/, http://www.canaldotempo.com/ and
www.weather.com/espanol.

For UIEvolution
Jennifer Hodges, 425-301-0350
jhodges@uievolution.com
or
The Weather Channel
Melissa Medori, 770-226-2191
mmedori@weather.com

Copyright Business Wire 2009