NXT Nutritionals Adds 100 More Supermarkets to SUSTA Natural Sweetener`s Availability in New York City

* Reuters is not responsible for the content in this press release.

Thu Oct 8, 2009 9:01am EDT

HOLYOKE, Mass.--(Business Wire)--
NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") (OTCBB:NXTH) developer and
marketer of SUSTA Natural Sweetener, the great tasting, all-natural, healthier
sweetener, announced today that its SUSTA Natural Sweetener 50 Packet Boxes are
now being sold in Pioneer Supermarkets and Met Foodmarkets, adding a hundred
more stores to its saturation of the New York City area. 

"Our footprint in the New York metropolitan area continues to grow," said
Michael McCarthy, president and CEO, of NXT Nutritionals, "as we offer consumers
the better tasting sugar alternative they have been looking for." 

SUSTA is targeted at individuals for whom sugar is either not a viable option,
or is an undesirable option, such as diabetics, individuals on weight loss
programs, and those proactively managing obesity. SUSTA is the only sweetening
system in the retail marketplace that is all-natural, low glycemic, contains
soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and
that helps to maintain healthy blood sugar levels, aids digestion as well as
supports the immune system. 

SUSTA and Healthy Dairy Yogurt Smoothies, sweetened with SUSTA, are being
distributed through White Rose, Inc., Carteret, NJ, C&S Wholesalers, Keene, NH
and Wakefern Food Corp., Elizabeth, NJ. NXT Nutritionals` products are also sold
in ShopRite, Shaw`s Supermarkets, Pathmark, A&P Fresh, Super Fresh, Waldbaum`s,
Food Emporium, Associated Supermarkets, Foodtown and Kings Super Markets.
Consumers can purchase SUSTA on the web at: www.sustastore.com. 

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its
wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of
proprietary, patent-pending healthy alternative sweeteners, food and beverage
products. The common ingredient for all of the Company`s products is its SUSTA
Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening
system. SUSTA Natural Sweetener currently serves as an ingredient for the
Company`s nonfat all-natural Healthy Dairy yogurt smoothies and is marketed as a
standalone product as well. 

For a comprehensive investor relations portal complete with fact sheets,
presentations, interviews and video (when available), please navigate to:
www.trilogy-capital.com/autoir/nxth_autoir.html

For additional information, please visit NXT Nutritionals` corporate website:
www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in
the press release that relate to the Company's expectations with regard to the
future impact on the Company's results from new products in development are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are subject to risks and
uncertainties. Words such as "expects," "intends," "plans," "may," "could,"
"should," "anticipates," "likely," "believes" and words of similar import also
identify forward-looking statements. Forward-looking statements are based on
current facts and analyses and other information that are based on forecasts of
future results, estimates of amounts not yet determined and assumptions of
management. Readers are urged not to place undue reliance on the forward-looking
statements, which speak only as of the date of this release. We assume no
obligation to update any forward-looking statements in order to reflect any
event or circumstance that may arise after the date of this release. Additional
information on risks and other factors that may affect the business and
financial results of NXT Nutritionals Holdings, Inc. can be found in the filings
of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange
Commission.

Company:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
1-800-535-4315
moreinfo@nxtnutritionals.com
or
Public Relations/Media:
Stern & Co.
Richard Stern, 212-888-0044
richstern@sternco.com
or
Financial Communications:
Trilogy Capital Partners
Darren Minton, Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com



Copyright Business Wire 2009

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