New MY M&M'S(R) KISS(R) Blend Helps KISS Fans Rock and Roll all Night and Party Every Day

New MY M&M'S(R) KISS(R) Blend Helps KISS Fans Rock and Roll all Night and
Party Every Day
Custom Candy Blend Available Exclusively at Walmart Celebrates Some of Rock 'N
Roll's Most Famous Faces

HACKETTSTOWN, N.J., Oct. 8 /PRNewswire/ -- Mars Direct Inc., a division of
Mars Snackfood US, announced the launch of the MY M&M'S® KISS® Blend - a
rockin' partnership between the beloved candy brand and one of rock's most
prolific bands. For a limited time, the KISS® Blend will take each of the
members' iconic faces and put them on colorful MY M&M'S® Chocolate Candies,
creating a delicious collector's item for any fan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091008/CG89256)

"KISS has always been and will continue to be all about the fans," said Paul
Stanley of KISS. "We couldn't resist the chance to be the first band to grace
the iconic M&M'S® candies and continue to spread the KISS empire!"

The MY M&M'S® KISS® Blend features four customized packages that includes the
iconic faces of band members Gene Simmons, Paul Stanley, Tommy Thayer and Eric
Singer. The limited edition KISS® Blend will be available starting October
6th exclusively at Walmart locations nationwide, coinciding with the launch of
KISS' new album, Sonic Boom, also exclusively available at Walmart. The
blend's suggested retail price is $6.00.

"KISS has some of the most recognizable faces in the world of rock and roll,
so it's only natural to put their faces on MY M&M'S®," said Jim Cass, vice
president and general manager, Mars Direct. "But you don't have to be a rock
legend to see your face on an M&M'S candy. Anyone can combine their photos
and customized messages to create their own rockin' blend with MY M&M'S® Faces
at mymms.com."

Rock MY M&M'S® With Your Face, Too
It's easy to create your own personalized blend of MY M&M'S®. Visit mymms.com,
choose up to three of 25 M&M'S® colors, upload your photo, add your
personalized message, and select from a variety of packaging options.

About MY M&M'S®:
MY M&M'S® is the personalized brand extension of M&M'S® Chocolate Candies,
which is owned by Mars, Incorporated, one of the world's leading food
manufacturers. The personalized printing option officially launched in 2005,
and MY M&M'S® Faces launched in summer of 2008. MY M&M'S® are available in 25
different colors. Twenty colors can be customized with Faces and personal
messages in a variety of fonts. MY M&M'S® can be ordered online at
www.mymms.com or by calling 888-696-6788. Favors are also available. Baseball
and football fans can also support their favorite teams with MY Team M&M'S®
MLB and NFL Blends.

MY M&M'S® Affiliate Program offers a 10 percent commission on the sale of
personalized
MY M&M'S® Chocolate Candies to qualified publishers who place banners and text
links on their Web sites. Sign up today at http://www.mymms.com/affiliate/.

About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America.
With more than $7 billion in annual sales in the U.S., Mars North America
includes food, snack and pet care segments, which are a symbol of excellence
for quality brands. Headquartered in Mount Olive, New Jersey, Mars North
America employs more than 15,000 associates in the United States, with 72
facilities nationwide. Mars Snackfood US includes some of the world's favorite
brands such as, M&M'S® Brand, SNICKERS® Brand, DOVE® Chocolate Brand, MILKY
WAY® Brand, 3 MUSKETEERS® Brand and TWIX® Brand. Additional popular brands in
the petcare and food segments for Mars North America include UNCLE BEN'S®
Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please
visit mars.com.

KISS:
KISS is on tour this fall. For more information, visit www.KISSonline.com or
watch this video.

SOURCE Mars Direct

Ryan Bowling of Mars Snackfood U.S., +1-908-850-2396, or mobile,
+1-908-914-1702, ryan.bowling@effem.com; or Lauren Nelson of Weber Shandwick,
+1-312-988-2171, lnelson@webershandwick.com, for Mars Direct