Leading Organizations Worldwide Choose Microsoft Dynamics CRM

Flexible solution helps businesses strengthen their customer relationships,
drive efficiencies and increase profitability.

REDMOND, Wash., Oct. 8 /PRNewswire-FirstCall/ -- Microsoft Corp. today
announced several global enterprises that have selected Microsoft Dynamics CRM
as their relationship management solution of choice. Businesses are choosing
Microsoft Dynamics CRM for its quick deployment, ability to easily adapt to
meet unique business needs, and unparalleled value. Customers include Barclays
Bank PLC, Booz Allen Hamilton Inc., the City of London, Hard Rock
International Inc., Maccabi Healthcare Services, Polaris Industries Inc. and
Vodafone Iceland.

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"In these challenging economic times, businesses need customer management
solutions that are fast, flexible and affordable, and that help them build
stronger and deeper relationships with their customers," said Brad Wilson,
general manager, Microsoft Dynamics CRM. "At Microsoft, we're proud to be able
to deliver these types of solutions to tens of thousands of businesses around
the world."

Customers that are benefiting from the speed, flexibility and value that
Microsoft Dynamics CRM provides include the following:
-- Barclays Bank PLC, a consumer banking division in the United Arab
Emirates, has seen a 15 percent improvement in customer satisfaction
and
has attributed Microsoft Dynamics CRM for a 22 percent drop in service
costs per customer incident.
-- Booz Allen Hamilton, a strategy and technology consulting firm that
licensed the 1 millionth Microsoft Dynamics CRM seat, is standardizing
Microsoft Dynamics CRM as a platform to deliver relational
line-of-business applications across the organization.
-- The City of London in the U.K. uses the power and flexibility of
Microsoft Dynamics CRM as an xRM development platform to enhance the
services such as event planning and voter management it provides to
citizens, businesses and visitors.
-- Hard Rock International, a world-renowned hotel and restaurant group,
uses Microsoft Dynamics CRM to reduce its customer inquiry response
times from four days to just a few hours. This efficiency has enabled
it
to add new venues (casinos and hotels) around the world without having
to add additional customer care staff.
-- Maccabi Healthcare Services, a healthcare organization located in
Israel, has implemented Microsoft Dynamics CRM with Microsoft Office
SharePoint as the center service application to provide quick response
and accurate information to its members.
-- Polaris Industries, one of the world's largest manufacturers of
all-terrain vehicles, deployed a dealer self-service portal and
realized
efficiency gains up to 35 percent compared with previous processes.

-- Vodafone Iceland, a telecommunications company, has exceeded its own
first-time call resolution rates expectations of 95 percent while also
increasing sales by 20 percent since implementing Microsoft Dynamics
CRM
for its sales and service teams.

"As organizations navigate the changing economy, two things are clear," said
Rebecca Wettemann, vice president, Nucleus Research. "First, managing customer
relationships is more important now than ever before, and second, technology
must be able to adapt to unique business processes and changing strategies.
Organizations that invest in flexible, proven CRM solutions will position
themselves for success both today and tomorrow."

Examples of how customers are benefiting from using Microsoft Dynamics CRM
demonstrate Microsoft's promise of the "Dynamic Business" -- a vision for
helping companies realize their full potential through the strategic use of
flexible business applications that remain relevant as their business needs
evolve. More information about how customers such as Hard Rock International
are saving time and money while driving successful relationships with
Microsoft Dynamics CRM can be found at http://crm.dynamics.com.

About Microsoft Dynamics
Microsoft Dynamics is a line of adaptable, easy-to-use ERP and CRM
applications that enable business decision-makers to run their business
efficiently and drive business success. Delivered through a network of channel
partners providing specialized services, these integrated, adaptable business
management solutions work like and with familiar Microsoft software to
streamline processes across an entire business.

About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.

SOURCE Microsoft Corp.

Amy Adamsak, +1-503-443-7000, aadamsak@waggeneredstrom.com, or Rapid Response
Team, +1-503-443-7070, rrt@waggeneredstrom.com, both of Waggener Edstrom
Worldwide, for Microsoft Corp.